I spend a lot of time talking about things like headlines, blog design, and improving conversions, so today I want to switch things up a bit and have some fun. They say that content is King, but…
What If Your King Sucks?
Here are 10 ways to find out.
1. Most of Your Comments are One-Liners
Sure, getting a comment like “Great Post” is good the first time around, but that’s until you realize that the person saying it didn’t actually read the post and skimmed the headlines so that they could be…
The First Commentator !
2. You Have More Comments than Shares
If people are commenting but not sharing, then I take it to mean that they’re just being nice and/or trying to get a link back to their own blog. If it’s good, they’d share it, which means if you aren’t getting shared, then…
You Suck and
Most Probably I Suck Too !
3. Page Views Per Visitor
If you are getting a lot of page views, but less than 2 per visitor, then your content sucks. People find it, read it, and leave without reading more. I find that getting my average page views per user to 3+ is…
A Good Start !
4. Low Time on Page
If the time on page is less than a few minutes on average, than it means that either your audience is full of speed readers, or they aren’t reading your posts.
We Have a Problem !
5. You aren’t Gaining Traction
If you are losing a “regular” for every new one you gain, then you aren’t gaining traction, which means your content sucks.
6. Your Sales Suck
If your readers aren’t converting into buyers, then it probably means that either your blog content sucks, your sales copy sucks, or both.
Don’t Quit Your Day Job !
7. Subscriber Counts are Going Down
If you are losing more RSS readers than you’re gaining, then you have an obvious problem. If it’s a sudden downturn, then maybe your recent content sucks and you have an easy fix. If they’ve been going down in steady decline, then you probably just suck at writing.
Stop Sucking !
8. The Only Comments You Get are from Spammers
If “cheapViagra” guy is the only one commenting on your posts, then things aren’t looking to good. Maybe you should hire him as a regular, and go back to…
At Starbucks !
9. Your Friends won’t Share Your Blog
Look, even the worst writer should be able to get a few friends to help out with a Facebook or Twitter share, but if yours have stopped answering the phone, then you either need to get new friends, or learn to stop writing awful content.
I’m Betting On the Latter !
10. Your Girlfriend Dumps You Because She’s Embarrassed of Your Blog
(Photo Credit to: rebel-skum)
OK, so I’m kidding a bit with this one, but I wouldn’t be surprised if it happened somewhere in the world. If your girlfriend is breaking up with you because of your blog, then you probably have greater problems than your crappy writing, may be…
You Totally Suck at
Almost Everything !
The Bad Blogger
Also Known As “The Blogger that Suck” <— (Am I?)