I am sure you know who John Carlton is, right? He’s the guy behind the sales letters for some of the biggest online successes out there. He likes to call himself the most ripped off copywriter on the planet, because a certain golf ad he wrote a long time ago is adapted and used by…
A Whole Lot of People
On Their Sites !
Anyway, John teaches that there are only three secrets to writing a good sales letter that sales. First you have to tell your prospects what it is that you have for them, second you move on to talking about what it will do for them and lastly you say what it is you actually want them to do right now.
A Really Simple,
Three Steps Process !
How Does it Apply to Blogging?
It’s actually very simple. You see, whenever you sit down to write a blog post, the most important thing you can do, is know what you want your readers to do (or to feel) when they’re done…
Consuming
Your Content !
Do you want them to click a link or a button? Do you want them to go some place online and look at something? Do you want them to listen to a specific piece of audio? Do you want them to feel excited about an idea you have to share with them? Do you want them to comment or say anything? Again…
What Do You Want Them to Do and
How Do You Want Them to Feel ?
After you’re done, you have to figure out what you can tell them in order to get them to do what you want them to do. Then y0u move on to tell them how what you want them to do will help in their lives. Maybe the site they’re going to visit has a very good story on it that you know they can learn a lot from? Maybe that product you want them to buy really is life changing? Maybe…
You Just Want Them to
Comment and
Give Their Opinion !
Whatever it is. I think you get the picture. The most important thing at this point is telling them what they’re going to get if they do what you tell them to do. After that, you just have to tell people specifically, what it is you want them to actually go and do. Don’t wait for them to come up with it on their own, because if you do, it’ll most likely…
Never Happen !
If you want them to buy a product, then ask for it. If you want them to read a free report, then ask them to download it. If you want them to access an audio interview and take an hour or thirty minutes to listen to it then…
You Have to
Ask for it !
Remember that no matter what, there’s always a reason for you to write your blog posts. You don’t just want to fill up the Internet with junk, right? If you define that reason, the only thing you have to do is make sure you let people know what you got, how it helps them and what they need to do to after reading them.
Very Simple
Very Effective !
Simple-Yet-Effective,
The Bad Blogger
Also Known As “The Simple Effective Blogger”
Article by Wong Chendong aka The Bad Blogger
This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. TheBadBlogger.com is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first.Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.
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{ 8 comments… read them below or add one }
Mastering the concept of getting people to take action is hard at times..but if your a good copy writer then you can do anything.
“Black Seo Guy “Signing Off”
TrafficColeman recently posted..Important Updates Applying To All ClickBank Vendors
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August 4, 2011 at 6:35 am
Ya, ur right a good copywriter can do anything, but still you need to know what’s your main target not all will buy that’s for sure…
Wong Chendong aka The Bad Blogger recently posted..7 Swear Words You Can Use in Your Blogging Headlines to Get Deadly Attention!
Excellent article. A strong call to action is THE KEY to conversion.
For many people, pulling the trigger so as to purchase a product is much like skydiving, they just need a little push.
A strong call to action makes them take that extra step.
Good call TBB…:)
Mark
Mark recently posted..How To Make Money With Google Adsense And Maximize Your Adsense Earnings
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August 5, 2011 at 3:10 pm
Ya, a little push of call to action definitely can make a prospect buy, but the most important is to produce a quality product which will make them become regular buyer…
Wong Chendong aka The Bad Blogger recently posted..7 Swear Words You Can Use in Your Blogging Headlines to Get Deadly Attention!
This is a very meaningful article. The challenge in every writer or blogger is the call to the reader for action. This is somehow a reality check on making our blogs meaningful and that after someone reads it, they have some learning that they can apply to real life. It may sound mushy, but we need to be responsible writers/bloggers as well.
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August 7, 2011 at 9:08 pm
Yes, as a blogger we should write something that really impact the readers to learn and take action and that’s how evolution in born…
Wong Chendong aka The Bad Blogger recently posted..7 Bad Ass Blogs You Should Be Reading!
The article are very educational! sales letter is one of the best way to market more on the internet. Writing is one of the best way to practice to have more knowledgeable information that will astound or interest people.
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Being a marketing guru is the toughest job ever. As a core marketing executives you have to understand your prospects and then plan your marketing activities accordingly. As well along with this you must have a complete industry knowledge. If you have a proper knowledge of your industry then you get newer idea about how to target your prospects through your marketing activities.
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