Left Photo Credit to: prometeus / 123RF Stock Photo
Outside of a few rare cases, one of the keys to building a strong blogging platform is being able to maintain a certain sense of credibility in your chosen niche. To do that, you need a variety of skills and experiences on display, the sum of which must lead to authority. Though authority is often given…
It Must First
If You Will !
But when it comes to new bloggers, there’s always one thing that trips them up and keeps them from being able to claim that authority. That mistake is what I call ‘newbie syndrome,’ and happens when a blogger tries to act smart, but looks dumb, and as a result…
Their Ascent to the
Top of the Ranks !
Here’s what I mean…
1. Still Using the Default Theme of Your Blogging Platform
Take stock of every popular blog you know of, be it Techcrunch, Mashable, Social Media Examiner, Huffington Post, etc, and tell me what you see. I can tell you what you won’t see, and that’s a stock theme design. Look, themes aren’t that expensive, even when purchased or designed custom, and in this day and age when every detail matters…
There’s No Excuse
for Sticking With a
Stock Theme !
To those of you who say building a custom theme is expensive, I say that’s the price of running a business. You’re either a business owner or a novice, and if you are the latter, then you have nothing to complain about. If you are a business owner, then…
It’s Time to
Act Like One !
Browse sites like Dribbble, Forrst, or Creattica and look for designers that catch your eye. Contact them and see what they charge to do some custom work. If you try hard enough, you’ll find someone that can do it on a budget, and still create…
2. Still No Fucking Logo
99 Designs has made the process of getting a logo very easy and affordable. Additionally, if you look through the sites I just mentioned above, you’ll probably be able to find a logo designer for similar prices. The truth is every single business should establish itself as a brand, and part of branding process requires a custom logo treatment. I’m sorry, but colored text with a shadow…
Does’t Make Up
to Be a Logo !
3. Still Using “Uncategorized” While Posting Content
I know WordPress makes it incredibly easy to start a blog, which is great, but that’s absolutely not a reason to skimp on the details. You’re saving time by using a great CMS, so use that saved time to learn more about how it works, and…
How You Can
Customize it !
Every blog should have its own set of categories, and ‘Uncategorized’ should NOT be one of them. Fixing this issue takes just two seconds…
Delete it Or
Rename it and
You’re done !
4. Still No Comments
Having a blog with zero comments is like posting a big sign that says “I’m still new here.” You’re far better off keeping comments disabled until you have a bigger audience, and then enabling them once your audience is consistent. You can also test your audience’s willingness to engage by asking them to reach out on Twitter and Facebook. If you can build up some engagement on your Facebook page, then…
You Can Probably
Do it On Your Blog Also !
5. Still No About Me Page
Above Photo Credit to: bartekwardziak / 123RF Stock Photo
If you’re looking to hire someone, what’s the first thing you do? You look for a resume right? The same goes for consultants, freelancers, teachers, babysitters, and anything else you can think of – you want to vet them to make sure…
Worth Your Time !
So tell me why you, as an ‘authority blogger,’ do not have an about me page that explains why people should take the time to read your blog, let alone give you money? Even if you aren’t selling anything, and maybe want to place ads on your blog, potential advertisers will still want to know more about you. Remember…
Having an About Me Page is
Essential to a
6. Still Have Not Tried Guest Posting
I don’t know how many times myself and others have to say it – guest posting works! It gets you traffic, it places you in front of new audiences, it builds rapport with other bloggers in your domain, and it gives you a chance to become better as a writer. Many people fail here because they are too scared to reach out. That’s pathetic.
You’re a Professional,
an Excuse !
The same goes for those of you who just can’t seem to write guest posts deserving of an audience. Clearly if you are going to be a professional blogger, you need to become a proficient writer. If not, then you either need to…
a) accept defeat and try something else, or
b) write until you are good at it…
Then Go Write
Guest Posts !
7. Still Figuring Out What to Write On Your Next Post
There’s no better way to write piss poor content than by waiting until the last minute to crank a blog post out, without the time to edit, and hitting publish. Unless you have a legion of associate editors and writers, it’s very important you have and maintain a list of upcoming topics to write about, and better yet…
An Editorial Calendar !
Thinking forward like this allows you to take the time to write about topics when you’re excited about them, while allowing additional time for editing and review. Unless you’re a beat reporter against the clock…
There’s No Reason to
Crank Out Shit
Just for the Sake of it !
So if you can get past these 7 newbie syndrome, you’re doing something right. I won’t promise success, but I can promise you’ll have a chance of looking like you know what you’re doing, and thankfully…
That Puts You Ahead of the
99% Who Don’t !
Also Known As “The Professional Bad Blogger”