Left Photo Credit to: katalinks / 123RF Stock Photo
Tour the blogosphere and you’ll undoubtedly find thousands of posts with differing advice on how to write an about me page. Of course, that doesn’t help you at all. I mean, how are you supposed to know how to write an about me page if…
Tells You to Do
Something Different ?
To fix that, I’m going to share seven of my favorite tips to help you get past the reading and onto the writing. But first, I think it’s important we discuss why an about me page exists in the first place.
1.) It gives people a chance to get to know who they’re reading from. It’s common sense really. People want to know and understand the authors they read.
2.) People are looking for inspiration. They are hoping they see part of themselves in your story. More on that in a minute.
3.) People want to know how to contact you.
While there are many more reasons, these are what I believe to be the three major reasons an about me page gets read, and at the end of the day, a good about me page should address each of these issues. But wait… those are reasons that people want to read your about me page, but…
What Do You Gain
Doing So ?
Obviously, getting people to learn more about you makes them more comfortable buying from you. It also makes them more likely to read your blog regularly and gives them a way to get in touch with you.
What Else ?
Take a look at the 2nd point… see anything interesting there? Yes! People are looking to be inspired by your story, and when they are, they are looking to use that inspiration. Most stats suggest an about me page is one of the most popular pages on a blog, which means your about me page is…
One of the Most
Valuable Pieces of
Internet Real Estate
You Own !
So, what are you doing to capitalize on that? You have an inspired audience reading your about me page every single day. If you are not using that as an opportunity to bring them into your sales funnel, then…
Doing it Wrong !
Having an engaged an interested audience is one of the hardest parts of the sales process, and you’ve just achieved both with a single stroke of the pen. Now is your chance to learn…
Take Advantage of that !
Here’s how you do it:
1. Don’t Forget the Story
New readers probably know a bit about you already having had a quick glance at your blog or having been referred by someone that knows you. That means they know who you are now, but they probably don’t know how you got there. This is your chance to take them on an adventure, from past to present, so that they sign on for the ride. If you don’t do this part right…
They May Not Even
the Page !
2. Identify With Them
Preaching, especially to the choir, is an exercise in futility. Don’t presume your audience to be stupid, and don’t assume they worship you. There’s a reason presidential candidates walk among the crowd shaking hands… they want to show you…
Just Like Everyone Else !
3. Show the Good and the Bad
If you present yourself as a superhero, then your audience is going to have a hard time identifying with your story, but if you paint your situation as one of both highs and lows, they’ll be less likely to be scared of the journey ahead. Remember…
There’s Something Attractive
About Honesty that
Brings People Together !
4. Explain Why You Are Different
Above Photo Credit to: danielkrol / 123RF Stock Photo
I can’t stress this enough. You’ve got them reading this far, you have to give them a reason to continue. Why are you worth listening to? Why should they read your story instead of another? How are you going to help them do something…
Doing in the Past ?
5. Explain Why You Are Qualified
In order for people to learn from you, they’ll need to see you have something to teach. It’s OK to be an average Joe as long as being average is what makes you awesome, but either way, you’ll need to prove your worth as a teacher. When you lack credentials…
Make Up for it
With Experience !
6. Explain What They Should Learn
We’re close to sealing the deal, but first, we have to actually tell people what they should expect to gain when joining you as a reader, customer, or student. What is it that you have to offer? What will they gain by…
With You ?
7. Close the Sale
On my about me page, I offer a free ebook at the conclusion of the story. My ebook is the entry into my sales funnel, and helps people learn even more about me, serving as an extended about me piece. You can sell a book, a gadget, or anything in between, but whatever you offer must be consistent with…
What You’ve Shared
Thus Far !
It’s better if you don’t hard sell someone here, and instead give them a freebie or a low-priced item, but the choice is up to you. Many bloggers offer a list of products here, and some offer just their most popular. Either way, this is your chance to…
Earn a Regular Reader or
a Customer or
Just a Fan !
An about me page isn’t just a place to brag about your latest achievements, or to share a list of likes and dislikes. An about me page is where you can turn a cold referral into a lifetime fan. That said, if you do it wrong, it’s also a great way to send someone…
from Your Blog
So here you have it, my top 7 ways of building an amazing about me page. Which ones work best for you? Are there any I’m missing? Let’s chat in the comments below.
Also Known As “The Frosty Blogger”