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How to Create a Killer Opening that Will Keep Your Audience Reading?

Thumbnail image for How to Create a Killer Opening that Will Keep Your Audience Reading?

It was just past 1AM when I’d finally hit the publish button. This was it…my first product launch, and I was hoping against hope that I could use this to quit my job and finally become…

A Full-time
Blogger !

And then it happened…

“Ding !”

An email came in – it said someone just deposited $67 into my Paypal account.

“Ding !”
“Ding !”
“Ding !”

Three more emails, each with another $67. In less than 60 seconds, I went from being broke, to making six-figures.

My Life Changed
Forever !

1.  Stories

By the time you finished my little intro, you probably had already forgotten about the title of this post, and that was intentional. Even though this story is fictional, it didn’t feel that way when I wrote it, and hopefully, it didn’t feel that way…

When You Read it !

Using stories to hook people is one of the best ways you can get their interest and open a blog post in a way that keeps them reading. If you read Copyblogger, you’ll see this done all the time. Why? Because…

It Works !

2.  Pattern Interrupt

(Photo Credit to: 2Graceful)

This is something used in NLP (Neuro Linguistic Programming) circles all of the time… Did you notice how the above picture of a sexy girl came out of the blue, and had absolutely…

Nothing to Do
With the Story Above ?

It’s a sexy picture, and it absolutely works. Why? Because it throws people for a loop just long enough to sneak in the suggestion that they should keep reading. It’s an example of how you can use pattern interrupts to get someone out of their current state of mind and into the state of mind…

Required to Read Your Post !

You can use images, crazy statements, pop-culture references, videos, or even an all-caps emboldened sub-head that seems completely out of place, but just be careful here, because doing this wrong could…

Alienate More People
than it Recruits !

3.  Talk About Money (Solve Problems)

I want to show you how I used just one tiny classified ad to make hundreds of thousands of dollars in the past 12 months.

This is a cheap tactic but it works. What you see above is me paraphrasing the legendary telemarketer, Don LaPre, who sold millions of dollars worth of junk to people…

Watching
Late Night TV !

Even today’s marketers use the same tactics, whether on the radio, TV, or online. Simply telling someone that if they keep reading, listening, or watching, they will learn the answer to all of life’s troubles. And it doesn’t matter…

What Niche
You Are in !

This is sales copy 101, and if used sparingly, it’s a great way to draw attention to important posts or pieces of content you’ve authored on the web.

Stay Alert,

The Bad Blogger

Also Known As “The Manipulation Blogger

I know these are just three, and there are dozens more that I use every single day, but I’m curious, what draws you in and keeps you reading? Is it an image, headline, or something else? Let’s talk about it in the comments.

Article by

This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. TheBadBlogger.com is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first.Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.

has written 255 awesome articles for us at The Bad Blogger

Twitter: @@TheBadBlogger | Facebook

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{ 21 comments… read them below or add one }

Anne May 7, 2011 at 6:30 pm

What draws me in are great photos and storytelling/writing.

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 7, 2011 at 10:34 pm

Same here, photos usually draw me in first… follow by the title…

Reply

Tech Crates
Twitter:
May 7, 2011 at 7:12 pm

The first thing that draws my attention is the headline (especially the one containing the word list or something similar) followed by image

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 7, 2011 at 10:35 pm

Hmm… what you mean by “word list”?

Reply

Tech Crates
Twitter:
May 8, 2011 at 6:58 pm

Actually I mean to say list posts….. Argh :-( where am I ?
Tech Crates recently posted..Mouse Properties- Click LockMy Profile

Reply

Emma Rose May 7, 2011 at 8:18 pm

It’s usually the headline and any images that attract my attention at first. Thanks for a great read.

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 7, 2011 at 10:35 pm

Well… minds always photo that attract… and then headline…

Reply

kirapermunian | Best SEO Blogging May 7, 2011 at 9:33 pm

Good job! Another good real quick article. Oh the Photo is really killer.
kirapermunian | Best SEO Blogging recently posted..Best Practices for a Successful BloggingMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 7, 2011 at 10:36 pm

Haha… hope you don’t get excited :)

Reply

marcus May 7, 2011 at 10:52 pm

great topic, I agree. Killer headlines seems to do the trick. It certainly has an effect on myself when reading various articles and magazines. A nice picture only enhances your article.

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 7, 2011 at 11:12 pm

Yes you are right, but I think pictures although is to enhance the article, but it is also important to get eye attention from far…

Reply

Argie Monroy May 8, 2011 at 9:21 am

LOL .. i never thought and havent heard of this “PAttern Interrupt” which you stated above.. how about I give it a try .. I just hope it works .
Argie Monroy recently posted..You Don’t Want a Dead Blog- Do YouMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 8, 2011 at 3:09 pm

Of course it does work most of the time but not all the time.

Reply

Sourish May 12, 2011 at 1:27 am

photos are a attraction , so i use them quite often , making my own custom banners which catch attention .

sometimes the blog posts are so boring and not many photos to go with it , you can make ur own banners , better if ur a little creative
Sourish recently posted..Gevey Sim Contact Name Not Showing – Caller ID FixMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 12, 2011 at 1:32 am

Well, I’m not an expert designer, although I always have a design in mind. Usually if I want to do banners and such, I always outsource them.
So, you do all your own banners? Or do you outsource some of it?

Reply

ery May 13, 2011 at 5:07 am

I think you are right. It will works to keep the audience reading. But I will try first.
Thanks for sharing
Ery
ery recently posted..The Secret to Get Better Search Engine Ranking Using Expired Domain NameMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 13, 2011 at 6:07 am

No problem, and feel free to try it and let me know about your result, if you don’t mind sharing :)

Reply

Shaan May 17, 2011 at 11:23 pm

Well, #2 is the best one as an image can tell a million stories specially if its of a sexy girl ;) Lol……As mentioned, having something unusual keep the reader attached to the post and helps in making it interesting. Nice tip :)
Shaan recently posted..5 News Sources That Killed Obama Instead Of Osama Bin LadenMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 18, 2011 at 6:17 am

Well, Argie Monroy just use this method on his blog post recently and guess what, his got a great discussion around his post, you should take a look here:

http://www.seoblogger.bxuhub.com/2011/05/increase-your-alexa-ranking-in-few-days-time/

Reply

Cartess July 1, 2011 at 11:07 am

An amazing story line hooks me every time… I just can’t help myself. I purchased 3 ‘IM’ products today because of the ‘story’.
Cartess recently posted..Accept Credit Card Payments With Your Cell PhoneMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
July 2, 2011 at 12:14 am

Well, hopefully you can share what products you brought?

Reply

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