Many new bloggers jump into the scene out of spontaneity, and only later find that they’re not sure how to go from there. It’s one thing to install WordPress and start writing, but something else entirely to build a brand platform, drive traffic, and build community on the backend.
Domain Name
It starts as early as buying a domain name. Should you buy yourname.com, or something more general, designed around a niche? I suppose the answer to that lies in the purpose of your blog. Do you want to build something to get a job, get clients, or just have fun with, or are you looking to build something that you can later turn around and sell…
Similar to AOL’s Recent Acquisition of TechCrunch !
I recommend if you’re looking to do the latter, then you choose a domain name not specified to your name, whereas if you’re doing the former, you buy yourname.com or yourcompanyname.com.
Audience Profile
Now this is the tricky part, and it’s something that many bloggers do wrong. Your audience is the most important piece of the puzzle, and if you write for the wrong one, you’ll never get the kind of success you want, let alone…
Making Any Money !
For example, a freelancer author and writer isn’t trying to sell gigs to other freelancers that want to write better, but to companies that hire freelancers. This particular freelancer should blog in a way that highlights their talent and skill…
NOT Attracts an
Audience of Competitors !
On the other hand, if you’re blogging about how to make money online, then your audience should consist of people that want to learn how to do that. In that case, blog to them…
NOT to the People Already
Making Money Online !
I know that the distinction is minor, but it’s a key distinction, and it’s important that you get this right. The last thing you need is to build…
An Audience of the
Wrong Folks !
Scaling the Platform
Lastly, let’s talk about scale. Scale refers to your growth rate, and the way in which you adapt to that growth. As you scale, you’ll start gaining new readers rapidly, and it will be hard for you to hang out with them all.
- Will you hire guest bloggers?
- Will you reply to every comment?
- Will you take free guest posts?
- Will your schedule change?
Above are the things you’ll have to think about as you grow, and though there is no right answer, I do recommend looking at some of the larger blogs and looking at how they handle the expectations that come with having a large platform. As you grow, so should your income, so keep that in mind. Many bloggers do this wrong by growing, but keeping a small business mindset, thus limiting their growth and forcing them to work too hard.
Don’t Do That !
Growing a blog is like growing any other business. Planning is a key element, but so is learning how to answer the hard questions before they become urgent.
Stay Frosty,
The Bad Blogger
Also Known As “The Future Blogger”
Article by Wong Chendong aka The Bad Blogger
This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. TheBadBlogger.com is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first.Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.
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{ 7 comments… read them below or add one }
Twitter: techcrates
March 14, 2011 at 9:57 pm
Pretty Nice post…Truly said that planning is very important, without it we’ll end up in vain
Tech Crates recently posted..Nokia C101 Review- 32GB Expandable
Thanks for reading my post, and yes planning is very important… I had deleted 2 blogs… when I started out because I don’t have a plan of how to grow it… and that’s when I started planning out till today… this is the third blog…
I completely can get behind this one. It’s true: I’ve seen quite a few bloggers say that they’ve grown, but they’re still doing the same old thing when it comes to their business and not being able to keep up with the growth. Luckily, most of them catch on pretty quickly and get to a lot of automation, things like Twitter tools, better autoresponders, etc.
Delena
Delena Silverfox recently posted..epc Belfast
Well… I was left behind a while ago last year… for stopping blogging for about 2 to 3 months… and now I’m back and constantly updating myself with the latest marketing….
Agree with you about the importance of audience profiling.
It’s ultimately a question of usability – does your site provide everything your target audience wants to see, and not have lots of “noisy” features / articles which distract from its focus.
If everything on your site goes through a “would my users want this” filter, then a site is going to be much better.
Richard recently posted..Web Design in Leeds
Twitter: TheBadBlogger
March 24, 2011 at 8:11 pm
Yes “would my users want this” filter is a real good example of how we can walk the shoes if the audience are….
That’s very helpful! You are truly right before doing anything in your blog better have a good plan to make it more powerful in the search engine and also maintain your audience on your blog.
chanikacha recently posted..קורס מסאג\’
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