Left Photo Credit to: Red Flava
I’m sure you already realize as a blogger, one of the very first things you want to do, is establish yourself as an expert in your field. The best way to do is, obviously, through sharing industry trade secrets people can take advantage of and benefit from. The thing is, however, too many bloggers I come across treat their readers like idiots…
Who Can’t Tell Bull Shit
When They See it !
They’re so stuck on the “fake it until you make it” mentality that they’ll do whatever it takes to seem competent even though they actually don’t know what they’re talking about. They try to share tactics they’ve read about somewhere, they’re literally unable to come up with anything original because they don’t have enough experience, they teach strategies they think work, but have never tried, because…
If They Make Sense,
They Must Work,
Nope. If you want to share trade secrets effectively, there are a few things you want to keep in mind, or you’ll end up shooting yourself in the foot. Listen up.
1. No Rehashed Crap
You know how it works. Some random Guru shares a cool little trick that sounds good, you rip it off and blog about it as if it’s your own idea. When you do, your blog screams plagiarism, your visitors see it, and…
Come Back !
2. Share What Actually Works
Every market has thought leaders who, for the most part, have earned position through years of hard work, so you should respect them. That doesn’t mean, however, you should take their every word for granted. Instead, you should make sure as you learn and grow your business, you test.
Because if you personally test something and achieve good results from it, then you know it works. What’s more, as you test, you have total control over the conditions the test was conducted in (something people don’t really reveal well.) Lastly, as you go through the process of testing, you’ll have discoveries you’ll be able to test as well, and as you do…
You’ll Have Even More
Trade Secrets to Share !
3. Be Precise
A little while ago, I told you sometimes people don’t give you all the details you need to repeat the success they enjoy. There often seems to be something missing. You don’t want to be that way. While I know most of the people sharing secrets and test results don’t really want to hide valuable information intentionally, they often do so unintentionally (due to lack of planning or thinking it takes to break the process down effectively.) If you have a valuable secret to share…
Be Sure Everything is
Broken Down and
When you create your post, just ask yourself this question: Are my readers able to take what I shared with them and get good, measurable results? If the answer is yes, you’re good. If it’s any different, edit and rewrite, until it actually is yes.
Above Photo Credit to: Red Flava
4. Don’t Tease Without Providing Real Value
Sharing trade secrets is an awesome way to get people to buy from you as it boosts your credibility like nothing else. You have to make sure you do it right, however, and the right way to do this isn’t sharing half the story for free and forcing your readers to buy your product for the rest of the story. Sure, you’ll make some money if you do, but it’ll actually…
Hurt Your Business
in the Long Run !
5. Wait Until You’re Ready
If you’re just starting out as a blogger, and really don’t know the market all that well, you should hold up with sharing trade secrets. As you develop and learn, and as you test new things, you’ll naturally learn insider information people will be stoked to hear. That takes time, however, and really shouldn’t be rushed. It is much better for you to be genuine and honest, than it is to share trade secrets you stole from someone else (more on that later.) Your reputation is all your readers have to hold on to when they decide to buy something you’ve promoted, and if your reputation is ruined…
You’ll Have a Hard Time
Selling Anything !
6. You Don’t Matter
The one mistake people frequently make when sharing a strategy or a tip is focusing on themselves. They tell the readers what game they’re playing when they came up with their idea, what time it was, what they had for lunch the next day, or how many times they went to the bathroom before…
the Idea !
Of course I am exaggerating to illustrate my point, but you know what I am trying to get at, right? This whole thing is not about you it’s about your readers and how what you found out can help them. Some unrelated details will make the writing more interesting and fun, but don’t overdo it. Again, as you write about your secret, be precise and specific, and make sure your readers have all they need to be able to…
Your Success !
7. Thou Shalt Not Steal
Sometimes, as you research and learn about your market, you’ll come across a great test you’ll be dying to share with your readers. There’s nothing wrong with that, as long as you actually test the process yourself and share the source of the original idea. Do not pretend it’s your idea, because it’s not, and if you’re open about it…
Your Readers Will Appreciate
Your Honesty !
So, there you go, the 7 things you must know if you want to share trade secrets effectively. They’ve become my second nature, and I know you’ll do well if you keep them in mind before you share your next top secret strategy. What do you think? Feel free to share more trade secret tips below. I am looking forward to learning from you.
Also Known As “The Secret Blogger”