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USP (Unique Selling Proposition) & Headlines – Learn The Real Stuff From The Best Marketing Mind Alive !

Thumbnail image for USP (Unique Selling Proposition) & Headlines – Learn The Real Stuff From The Best Marketing Mind Alive !

Well, recently I read a post title “7 keys To Writing Explosive Content” and it seems there are certain point in the content that I personally think is wrong and again…

I Rather Being Hate
By The Guest Author Of The Post Then
Being Hate By You
For Not Telling You The Truth !

Now, I’m not here to criticize other blogger’s content and I’m not here to show you how smart I am, I’m here to give you something to think about before you even take it into you head. Look, I dare say, most blogger out there blogging about make money blogging stuff…

Doesn’t Really Know
What The Fuck
They Are Blogging About Sometime !

Look, I’m going to reveal to you what I personally think is wrong, and why he doesn’t really know what he had written. But first before you continue reading this particular post, I want you to understand, not all of his content are wrong, at least most of it at his blog are rather informative, but…

I Will Let You Decide
Whether His Good Or Just An Average Blogger Because
I Don’t Like To Judge Blogger
By It’s Knowledge !

So here’s what I personally feel he had written wrongly…

Sentence Written By Guest Author :

Define Your USP: A USP is called a Unique Selling Proposition or Winning Difference and it is what distinguishes your blog from every other blog in the niche. Your USP is your approach.

First off, although his right about USP as Unique Selling Proposition, it is definitely not your approach and he did not define what USP really are. You see, the truth about USP that I learn from John Carlton in his Simple Writing System was this…

“Position” Yourself…
“Uniquely” In Your Market…
In Order To “Sell” !

Look, it has nothing to do with approach, it is the positioning of yourself uniquely in your market that does matter and I’m going to break down or define what USP is all about. Okay here you go…

  • It is not “what” you sell… (or it is not what you write)
  • But what “what” you sell does for your customer. (or what “what” you write does for your readers)

You see, I know you might be thinking, how the above is related to blogging. Well… because everything is all about selling someone else something, it doesn’t matter whether is a product or a content, what does matter is…

How You Position Uniquely
In Your Market  !

Well… I hope you understand what USP really means now. Although, everyone has a different way of defining USP, but I rather learn from the best out there then learning from someone…

Who Doesn’t Really Know
What The Fuck
He Is Writing About !

Now, to the second point, I personally feel is wrong…

Sentence Written By Guest Author :

You can read the best guides on writing the best headlines but you won’t be able to come up with great headlines if you don’t understand how human beings work.

Although he had written some good points about headline such as “clearly” and “immediate“ which is actually right, but he shouldn’t said the above sentence because…

You Doesn’t Had To Understand Human Beings
In Order To Come Up With A Killer Headline !

Moreover, you can never understand human beings for the reason, everyone is different, the only same stuff that almost everyone had is desire. And what do you call that? Here’s what it called…

Market’s Desire !

Yes, we can only understand and know what our market desire are. And once we know what our market desire are, using the two points he had mention which is “clearly” and “immediate“ you will eventually know…

How To Write A Killer Headline
With The Best Guide Or May Be
Without The Best Guide !

Well.. all you need, is to know how to switch words from the best headline out there. For example…

Headline Examples :

The Amazing Direct Mail Secret Of A Desperate Nerd From Ohio !

You can switch and change the words to…

The Amazing Blogging Secret Of A Strange Dude From Singapore !

Or you can change it to a more keyword friendly headline such as this…

Make Money Blogging – Amazing Blogging Secret Of A Strange Dude From Singapore !

Isn’t that easy? Well… as easy as it can be, make sure you don’t go waste time in understanding human being… let the psychologist do it, your main job is to understand the market’s desire. And talking about market’s desire, always remember this…

Find What The Market Want And Not
What The Market Need !

Now, all the information above aren’t discovered or invented by me, I learn them from the best marketing minds in the world such as Gary Halbert and John Carlton. And if you think the above information is wrong, well… I had got one thing to say and that is…

You’re Hopeless !

Stay Frosty,

The Bad Blogger

“Am I That Bad ?”

Article by

This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. TheBadBlogger.com is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first.Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.

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{ 6 comments… read them below or add one }

Melvin January 8, 2011 at 9:33 pm

Selling for me is really hard so I try to improve myself and learn from my different launches because experience teaches us the best, I’m looking to launch a couple of products this year so hopefully I can implement this “unique proposition”.
Melvin recently posted..WordPress Plugin Upgrade Failed Here’s How to Fix ItMy Profile

Reply

The Bad Blogger January 9, 2011 at 2:08 am

sure experience teaches us the best… and I’m looking forward to it…

Reply

Indian Manpower January 13, 2011 at 7:41 pm

Selling is not a cup of coffee, it’s a really very tough to understand customer need and even their mind. But experience makes man perfect.

Reply

The Bad Blogger February 7, 2011 at 9:43 am

Experience doesn’t make something perfect but better…

Reply

iPhone 5 February 4, 2011 at 5:42 pm

why are you so cynical about others… i read your blog often… but now its starting to turn me off

Reply

The Bad Blogger February 7, 2011 at 9:46 am

Well, my job is not to please anyone… my job is to write stuff, so that anyone who reach my blog could learn something before leaving…. whether they like it or not, it’s not really my problem… I mean there are so many readers coming to my blog, I can’t please everyone…. can you?

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