I’m sure you already realize as a blogger, one of the very first things you want to do, is establish yourself as an expert in your field.
The thing is, however, too many bloggers I come across treat their readers like idiots who can’t tell…
When They See it!
They’re so stuck on the “fake it until you make it” mentality that they’ll do whatever it takes to seem competent even though they actually don’t know what they’re talking about.
They try to share tactics and strategies they think work, but have never tried, because if they make sense, they must work, right?
Nope. If you want to share trade secrets effectively, there are a few things you want to keep in mind, or…
You’ll End Up
in the Foot!
1. No Rehashed Crap
You know how it works. Some random Guru shares a cool little trick that sounds good, you rip it off and blog about it as if it’s your own idea. When you do, your blog screams plagiarism, your visitors’ see it, and…
They Will Never
2. Share What Actually Works
You should make sure as you learn and grow your business, you test because if you personally test something and achieve good results from it, then you know it works.
Lastly, as you go through the process of testing, you’ll have discoveries you’ll be able to test as well, and as you do…
You’ll Have Even More
Trade Secrets to Share!
3. Be Precise
When you create your post, just ask yourself this question: Are my readers able to take what I shared with them and get good, measurable results? If the answer is yes, you’re good. If it’s any different, edit and rewrite, until…
It Actually is Yes!
4. Don’t Tease Without Providing Real Value
Sharing trade secrets is an awesome way to get people to buy from you as it boosts your credibility like nothing else.
The right way to do this isn’t sharing half the story for free and forcing your readers to buy your product for the rest of the story. Sure, you’ll make some money if you do, but it’ll actually…
Hurt Your Business
in the Long Run!
5. Wait until You’re Ready
If you’re just starting out as a blogger, and really don’t know the market all that well, you should hold up with sharing trade secrets.
As you develop and learn, you’ll naturally learn insider information people will be stoked to hear. That takes time, however, and really shouldn’t be rushed.
It is much better for you to be genuine and honest, than it is to share trade secrets you stole from someone else. Your reputation is all your readers have to hold on to when they decide to buy something you’ve promoted, and if your reputation is ruined…
You’ll Have a Hard Time
6. You Don’t Matter
The one mistake people frequently make when sharing a strategy or a tip is focusing on themselves. This whole thing is not about you it’s about your readers and how what you found out can help them.
Some unrelated details will make the writing more interesting and fun, but don’t overdo it. Again, as you write, be precise and specific, and make sure your readers have all they need to be able to…
Repeat Your Success!
7. Thou Shalt Not Steal
Sometimes, as you research and learn about your market, you’ll come across a great test you’ll be dying to share with your readers.
There’s nothing wrong with that, as long as you actually test the process yourself and share the source of the original idea.
Do not pretend it’s your idea, because it’s not, and if you’re open about it your readers will…
Appreciate Your Honesty!
So, there you go, the 7 things you must know if you want to share trade secrets effectively. They’ve become my second nature, and I know you’ll do well if you keep them in mind before you share your next top…
What do you think? Feel free to share more trade secret tips below. I am looking forward to learning from you.