As you probably already know, PPC aka Pay Per Click is the king of paid traffic. It’s quick, it’s efficient, and it’s extremely cost effective when done right. Today, I’ll be sharing some killer tactics I’ve been using for a long time to boost my click through rate which I had never reveal anywhere else and there’s also a secret bonus at the end of this post, so…

Be Sure to
Read it Through !

1.Use The Keyword in the Headline as Much as You Can

This is pretty self explanatory. Every time you use a keyword in your ad, be it in the headline or anywhere else, it’ll get bolded by the system (See example below). Of course, that bolding will make the ad much easier for people to notice it, and…

Click Through it !

The reason the headline is particularly important is that it summarizes your offer. If the keyword is found in the headline, the web user will assume that the offer you’re promoting is relevant to his search and he’ll be more inclined to see…

What You Got !

2. Use the Word “Secret” in Your Ad

Did you know it’s human nature to assume that someone holds important information back from them? Whenever we talk to someone and they tell us something, we automatically assume that there’s more to what they’re saying and that the more is some kind of a secret that only…

Members of the Inner Circle
are Supposed to Hear !

That’s exactly why the word secret is so powerful. The moment you tell someone you’re going to let them in on a secret, they become extremely curious and, as you probably already know, a curious person will do pretty much anything to…

Satisfy Their

Curiosity !

(Seriously, I don’t even remember how many times I’ve sat through a boring movie, just to see how it ends.) Curiosity is extremely powerful and if you utilize it when writing your ads, you’ll see a substantial increase in your…

Click Through Rate !

3. End Your Headline with a Question Mark

Our brain is an awesome creation. It has rules it must go by, which makes people extremely predictable in some situations. One of those rules is that if you ask someone a question, they have to answer it, and if they don’t have the answer ready, they’ll go to great lengths to find it. Let me give you an example of that principle in action, OK?

That’s exactly what happens when you ask someone a question and they don’t know how to answer it. It’ll sit there in their head and bug them until they find out, especially if they’re actually curious about…

What You Have to Say !

Now, I think it’s safe to assume that if someone is looking around the Internet to find information about what they’re interested in, they’re curious about what you have to say, right? All you need to do is ask them an intriguing question and they’re all yours. Take a moment and look at the two examples below and tell me which want are you more likely to click through?

Your Dog Can Talk?
DogTalkingSecrets.com
Discover How To Talk
To Your Dog Now!

or

Your Dog Can Talk
DogTalkingSecrets.com
Discover How To Talk
To Your Dog Now!

4. Put A Big Benefit In The Third Line And A Feature In The Last Line

This is a very effective tactics that I’ve been utilizing for a long time now. Before I tell you more about it, let me share with you a quick way to identify…

The Key Benefits
in Your Features !

You see, a feature is what your product actually is (a 43 page ebook, a 2 CD audio course, a 30 minute coaching call, etc.) A benefit, on the other hand, is what that feature means to your customer (it’s an ebook you can print out which means you can read it at your own pace and don’t have to listen to hours audios or watch boring videos.)

See What I mean ?

Your customers don’t really care about your features. They do care about what those features mean for them. So,  in order to transfer your features to benefits, all you need to do is ask yourself “so what?” when you look at the feature. For example:

Below you’ll find an example of an ad that utilizes what I just told you:

Want to Make Money Blogging?
BloggingSecrets.com
Make Money From Your Blog Now! (benefit)
6 Hours Of Step By Step Video! (feature)

5. Make Sure Your Ad Matches The Landing Page

I would like you to think about something for a moment. Let’s say you see a PPC ad that really gets your attention. It’s something you’ve been thinking about for quite some time now and you’re really excited to learn more about what the author of the ad has to say.

You click it !

And end up on a page that has very little to do with the ad. What do you think will happen? Right. You’ll get discouraged, feel cheated and…

Leave the Page !

It’s your responsibility as an advertiser to deliver on the promises you make in your ads. If you don’t, your visitors are going to get upset and…

They’ll Never
Come Back Again !

Secret Bonus: A Secret PPC Tip

I wanted to include this little tip in this post, because it’s something that’s going to help you greatly. Did you know that your click through rate will increase if you don’t use “www.” in front of the display URL in your ad? It seems to be a little counter intuitive, but it works each and every time for me. I don’t really know why that is, but I’ve tested it and…

It Works
Like a Charm !

Now, that you’re done reading, go ahead and utilize the tactics I’ve just shared with your in your campaigns. Taking action is what will make you money, so…

Go and Have Some Fun  With
What You Had Learn Here !

Stay Frosty,

The Bad Blogger

Also Known as “‘The PPC Killer Blogger”

The art of copywriting is what makes a lot of marketers very successful. They’re able to take what they’re selling and present their offers in such a way that it’s pretty much…

Impossible
Not to Buy !

Many people think they’re just lucky, the truth of the matter is, however luck they had, is very little to do with it. You see, the reason why copywriters are so expensive nowadays, is not that it takes a long time to write a sales letter because they can sit down and just get it done…

Pretty Quickly !

What takes the all that time and effort is finding answers to the few most fundamental questions which, if answered correctly, will serve as a backbone for…

The Entire
Sales Message !

I’d like to talk about four of those questions which I believe to be the absolute must if you’re to make your sales letter a success.

1. Who is My Target Audience?

They say that a good salesperson can sell ice to Eskimos. The fact is, though, what you need is a good message to market match, and for that…

You Have to Understand
Your Market Well !

Let me try to illustrate what I mean.

• It’s going to be extremely hard for you to sell pregnancy tests to women who can’t have children.

• It’ll not be an easy job to sell ab shapers to eighty-five year old gentlemen.

• You’ll not be successful at selling movies on DVD to a crowd of blind people.

Sure, if you’re good, you’ll get a few sales, but…

It Will Never
Be a Success !

2. How Does the Product Apply to the Market?

You have to know what your product actually does to your market.

• Does it help with some of the people’s pains?

• Does it solve their problems?

• Does it improve their lives in any way?

If yes…

You Have to Know How !

3. What is Your Unique Sales Position aka USP?

In other words, why are people supposed to buy from you and not from the guy next door? I like to use McDonalds and KFC as examples to illustrate this point…

Whenever
I Teach it !

They’re both fast food restaurants and their prices are roughly similar. The Difference are:

• At McDonalds you’ll get a Coke, KFC will sell you Pepsi.

• Mickey D’s will serve you hamburgers, while the Colonel will give you buckets.

• McDonald’s will focus mostly on ham and pork, while KFC is mostly about chicken.

See What I Mean ?

If I want fast food and those are the only two choices, I really don’t have to think very hard. I just choose what I feel like and go for it. So…

What Makes You Different ?

4. How Does Your Market Talk?

Lastly, you need to understand how your market communicates. This is important because of a few reasons but the most important one is…

If You Know the Secret Language
the Market Use,
You’re Surely
Part of the Clan !

In the make money online community, you have PPC, FTP, PPV, USP, ROI, etc. All those words mean something that’s very unique to the market. If you’re not part of it…

You’re Not Going to
Understand it !

When you write sales letter, you absolutely have to answer those four questions above, and when you do, crafting a killer sales letter will be…

A Piece of Cake !

Stay Frosty,

The Bad Blogger

Also Known As “The Sales Blogger”

If you’re anything like me, you spend a whole lot of time analyzing different sales letter to see what secret it use to get the sale. Looking at sales letter can be an awesome strategy to learn new things, spot new trends, figure out what works and what doesn’t, especially if you know…

Whose Sales Letter
is Worth Looking At !

Below you’ll find some little known secrets for closing a sales letter which happen to be universally neglected or ignored by the market.

1. Use “Take Action” Instead of “Buy it Now”

I am sure you realize that people hate to be sold. They don’t like the idea of giving in to a sales pitch, surrendering, parting with their money which is all connected to the word…

Buy !

On the other hand, if you present your offer properly, they won’t have to buy your product. What they’ll be doing instead is “taking action” to overcome the problems they have, and as you know…

Everyone Wants to Be
an Action Taker Rather Then
a Buyer !

2. Either… Or…

This is a really effective little trick. Look, when the offer is presented, and people know what they should do, all you need to say is that they can either not get what you have and continue suffering from whatever problem they have or take action now and…

Never Have to
>Suffer Again !

For example:

Get the Picture ?

3. Inject Urgency

It is common knowledge, that if people don’t have a reason to act now, they won’t. That’s why you need to inject urgency into your copy. You can do that either by limiting the number of items you’re going to sell, applying a time constraint, taking off some great bonuses if they don’t act now, etc. There are dozens of ways to do that, just…

Be Creative !

4. Sign Off With Style

Did you notice how everyone and their mom uses “Sincerely” at the end of their copy? Did you see how they use “Dear Friend” to start it off? Avoid those. Strive to be different. If you do what everyone else is doing, people won’t even notice you.

You Can Quote Me On that !

5. Get A Digital Signature

There’s this nifty little service called VLetter.com that will allow you to make a digital signature to use with your sales letter. It’s a very good idea to make one. When you do…

Get a Blue One
As it Tends to Convert Higher Than
the Standard Black !

6. P. S. AKA Post Script

Michael Fortin, a very well respected copywriter said that people don’t read everything at first. They scan, and online, you’re going to be dealing with…

A Whole Lot of
Scanners !

They’ll quickly go through your headline, scroll through the bullet points and subheads, look at the price and actually…

Read the P.S !

Use this chance to restate your offer or introduce a cool bonus for taking action now. Utilize it and you’ll see your conversions…

Go Right Through
he Roof !

Stay Frosty,

The Bad Blogger

Also Known As “The Closing Blogger”

(Left Photo Credit to: jigglyboobs)

I am sure you’ve heard about risk reversal in marketing. The principle behind it is really simple. Look, when you want to get prospects to buy anything, there are two things you need to remember. One, they don’t like to part with their hard earned money, and two…

They Are Constantly
Afraid of Being
Scammed !

It’s easier to sell stuff at a store, because they can see with their own eyes and feel with their own hands what they’re going to get, which, naturally helps to determine whether the item is…

Worth the Money !

Of course, sometimes, you buy something, go home and discover that it doesn’t work like it’s supposed to. It happens, but if you do your research and examine everything carefully, you’ll be happy with your purchase, but…

It’s Different Online !

Online, they don’t see you. They can’t hold the thing you’re selling and for what they know, you might be on another planet selling them…

Completely
Worthless
Shit !

That’s why, when you sell things on the internet, you really need to have  rock solid guarantees. You need to make sure that no matter what happens, your prospects understand that they risk absolutely nothing, despite the fact they can’t see you, despite the fact they can’t really look at what they’re getting, despite the fact that you ask them for…

Sensitive
Credit Card
Information !

In my experience, I’ve seen world class copywriters uses this three types of guarantees very successfully and almost…

Impossible for a Prospect
to Resist,
But to Buy !

So, here they are:

1. Lifelong Money Back Guarantees

The keyword here is lifelong. With these guarantees, you allow your prospects to make the purchase, check out the product and if it so happens that they don’t like it, return it for a courteous…

No Questions
Asked Refund !

It doesn’t even matter whether they do it in a week, a month, a year, ten or twenty years from now, they’re going to get their money back. They can check what you have without having to worry about a thing.

Very Damn
Powerful
Guarantees !

2. Double or Triple Money Back Guarantees

(Above Photo Credit to: aegipan | Glamour Photography At Its Best )

This one is awesome. What you do is you let the prospect know that if they don’t like the product you give them, they’ll get double, triple or even…

Quadruple
Their Money Back !

It’s obvious why it works, isn’t it? Not only are they not losing anything, they have the potential of actually making some money as a result of…

Doing Business
With You !

Of course, these guarantees is usually conditional, which means that in order to qualify for it, they have to do what you ask them to do (usually submit proof that they did what they’re supposed to and it didn’t work for them.)

3. The Competitor Product Buying Guarantees

This is the last guarantee type that I’d like to talk to you about today. Look, what happens here is you sell your product to someone and promise them that if they don’t like it for some reason you’ll buy them a competitor’s product they like better. Again…

A Great
Risk Reversal
Strategy !

Another cool thing about this particular approach is that as your people search for a product they like better than yours and fail to find it (which will happen sometimes) they’ll realize that your stuff is in fact as good as it gets, they might just have to apply it differently. Good guarantees…

Do Get People
to Buy !

Contrary to what you might believe, they do not get abused much at all, and even if they do, the amount of money you’ll make because of them will be much greater than what you’ll have to pay out to the people if they decide to…

Take Advantage of
You !

Stay Frosty,

The Bad Blogger

Also Known As “The Blogger that Guarantees”

(Left Photo Credit to: flubbeL)

Writing sales copy is an art, and as with any art, it takes a lot of practice. But that doesn’t mean there can’t be a few shortcuts to writing good sales copy at…

A Beginner Level !

Today, I want to talk about 7 questions you must answer for your prospective customer before they’ll likely click and follow through on that…

Buy Button !

1. Why Should I Read?

The first step of writing good copy is to get a buyer to read most of it, which can be surprisingly difficult! The trick here is to lead them from start to finish, with a story of some sort, starting right from the first headline at the top of the page. You need to convince them to stick around in 2 seconds or left, so answer this -

Why Should They
Keep Reading ?

2. How Will This Help?

What problem are you solving for your prospect? Are you making his life easier in some way, or are you just trying to separate him from his wallet? You need to highlight how you’re going to make your customer’s life easier, in…

As Few Words As Possible !

3. Why Should He Care about This Problem?

Some prospects might not even realize they have a problem that needs solved, which is why you have to show them that they’re wrong. What are signs of having this problem? How bad can it get?

What Happens
If I Don’t Fix it
With Your Product ?

You don’t have to use worst case scenarios, but they help paint a dire picture, which in turn will at least get your prospect’s attention before…

They Leave the Page !

4. How Quickly Can She Solve This Problem?

If she have an acne problem, then she want to solve it tonight before his big date. If she need to get in shape, she want to do it before the beach season hits and she have to put a bathing suit on. How long will it take to fix these problems, and how sure are you that…

She Can Do it
Quickly ?

5. Are You Sure You Can Solve This Problem?

Are you absolutely sure that he can lose 20 pounds by summer? What happens if he don’t, what went wrong? You need to not only highlight and solve the problem, but show that you can…

Overcome it
With a High Rate of Success !

6. How Can You Help?

Are you even qualified to solve his problem, and if so, why? What credentials do you have? What experience do you have? Media, such as images, audio, or video always help with this.

7. How Much?

The last one is probably one of the most important, if not the most important questions to answer. I get that I have a problem, that you can solve it, and that he can do it in time, but how expensive will this be, and more importantly, is the pain of losing this cash less than the pain he have right now? Make a compelling argument here, and you’ve closed the sale. Fail to do so, and…

You’ve Lost Yet
Another Customer !

Stay Cool,

The Bad Blogger

Also Known As “The Copy-Blogger”

If you’ve been reading my blog for a while, then you’ll know how I feel about great copywriting – it isn’t just important, but essential to your success. The problem with copywriting though is that if you don’t start with a headline, then the rest doesn’t matter -

People
Won’t Read it !

So today I’m going to share my headline cheat sheet, which you can use to turn even the most horrid headline into one so powerful, that readers can’t help themselves but to dig in and…

Read the Heck
Out of Your Post !

1.  Cutting-Edge

Who can resist phrase like cutting edge? It’s new, it’s sleek, and it’s sexy. Use this when you have something brand new or even something experimental to share.

Here’s an example:

2.  Bulletproof

People love this one because it guarantees against failure, which is the number one fear of most entrepreneurs. Since bullet proof conquers fear, it’s perfect for sales pages and marketing materials.

Example:

3.  Little-Known

Who doesn’t want to know something that others don’t know about? Little-known means  that it’s secret, and it’s special. Exclusivity = profit.

Example:

4.  Dead Solid

Dead solid is close to bulletproof, but is a nice change of pace to signify that these what you’re teaching is tried and tested. People want tactics that work, and dead solid is a great way to say that…

Without Actually Saying it !

Example:

5.  Simple-Yet-Effective

This one is pulled straight from late night TV, but they use it because it works. Who wants complicated? Not me! Who wants ineffective? Nobody does. Show me something that’s simple yet effective, and it means…

I Can Implement it
Right Now !

Example:

6.  Down and Dirty

Admittedly, I love this one. I mean really, who doesn’t like to get down and dirty? All joking aside, down and dirty is the bad boy that all the girls love. It’s attractive because we’re not supposed to like it, and because of that…

We Can’t Help
But to Look !

Here’s an example:

(yep, that one is dirty)

7. Unfair Advantage

People like to say they like fairness, but that’s only in respect to their own self-interests. Most people won’t admit it, but they love to have an unfair advantage. It’s an easy button, and we can’t help ourselves. Unfair advantage is the kind of headline you click…

When No One is Looking,
But it Works !

A final example:

Stay Creative,

The Bad Blogger

Also Known As “The Cutting-Edge Blogger”