As you probably already know, PPC aka Pay Per Click is the king of paid traffic. It’s quick, it’s efficient, and it’s extremely cost effective when done right. Today, I’ll be sharing some killer tactics I’ve been using for a long time to boost my click through rate which I had never reveal anywhere else and there’s also a secret bonus at the end of this post, so…

Be Sure to
Read it Through !

1.Use The Keyword in the Headline as Much as You Can

This is pretty self explanatory. Every time you use a keyword in your ad, be it in the headline or anywhere else, it’ll get bolded by the system (See example below). Of course, that bolding will make the ad much easier for people to notice it, and…

Click Through it !

The reason the headline is particularly important is that it summarizes your offer. If the keyword is found in the headline, the web user will assume that the offer you’re promoting is relevant to his search and he’ll be more inclined to see…

What You Got !

2. Use the Word “Secret” in Your Ad

Did you know it’s human nature to assume that someone holds important information back from them? Whenever we talk to someone and they tell us something, we automatically assume that there’s more to what they’re saying and that the more is some kind of a secret that only…

Members of the Inner Circle
are Supposed to Hear !

That’s exactly why the word secret is so powerful. The moment you tell someone you’re going to let them in on a secret, they become extremely curious and, as you probably already know, a curious person will do pretty much anything to…

Satisfy Their

Curiosity !

(Seriously, I don’t even remember how many times I’ve sat through a boring movie, just to see how it ends.) Curiosity is extremely powerful and if you utilize it when writing your ads, you’ll see a substantial increase in your…

Click Through Rate !

3. End Your Headline with a Question Mark

Our brain is an awesome creation. It has rules it must go by, which makes people extremely predictable in some situations. One of those rules is that if you ask someone a question, they have to answer it, and if they don’t have the answer ready, they’ll go to great lengths to find it. Let me give you an example of that principle in action, OK?

That’s exactly what happens when you ask someone a question and they don’t know how to answer it. It’ll sit there in their head and bug them until they find out, especially if they’re actually curious about…

What You Have to Say !

Now, I think it’s safe to assume that if someone is looking around the Internet to find information about what they’re interested in, they’re curious about what you have to say, right? All you need to do is ask them an intriguing question and they’re all yours. Take a moment and look at the two examples below and tell me which want are you more likely to click through?

Your Dog Can Talk?
DogTalkingSecrets.com
Discover How To Talk
To Your Dog Now!

or

Your Dog Can Talk
DogTalkingSecrets.com
Discover How To Talk
To Your Dog Now!

4. Put A Big Benefit In The Third Line And A Feature In The Last Line

This is a very effective tactics that I’ve been utilizing for a long time now. Before I tell you more about it, let me share with you a quick way to identify…

The Key Benefits
in Your Features !

You see, a feature is what your product actually is (a 43 page ebook, a 2 CD audio course, a 30 minute coaching call, etc.) A benefit, on the other hand, is what that feature means to your customer (it’s an ebook you can print out which means you can read it at your own pace and don’t have to listen to hours audios or watch boring videos.)

See What I mean ?

Your customers don’t really care about your features. They do care about what those features mean for them. So,  in order to transfer your features to benefits, all you need to do is ask yourself “so what?” when you look at the feature. For example:

Below you’ll find an example of an ad that utilizes what I just told you:

Want to Make Money Blogging?
BloggingSecrets.com
Make Money From Your Blog Now! (benefit)
6 Hours Of Step By Step Video! (feature)

5. Make Sure Your Ad Matches The Landing Page

I would like you to think about something for a moment. Let’s say you see a PPC ad that really gets your attention. It’s something you’ve been thinking about for quite some time now and you’re really excited to learn more about what the author of the ad has to say.

You click it !

And end up on a page that has very little to do with the ad. What do you think will happen? Right. You’ll get discouraged, feel cheated and…

Leave the Page !

It’s your responsibility as an advertiser to deliver on the promises you make in your ads. If you don’t, your visitors are going to get upset and…

They’ll Never
Come Back Again !

Secret Bonus: A Secret PPC Tip

I wanted to include this little tip in this post, because it’s something that’s going to help you greatly. Did you know that your click through rate will increase if you don’t use “www.” in front of the display URL in your ad? It seems to be a little counter intuitive, but it works each and every time for me. I don’t really know why that is, but I’ve tested it and…

It Works
Like a Charm !

Now, that you’re done reading, go ahead and utilize the tactics I’ve just shared with your in your campaigns. Taking action is what will make you money, so…

Go and Have Some Fun  With
What You Had Learn Here !

Stay Frosty,

The Bad Blogger

Also Known as “‘The PPC Killer Blogger”

There are people in the Internet Marketing community that are considered to be masters of email marketing. Those are the guys that can bring in multiple thousands of dollars from just one single email to their list.

How Do
They Do it ?

Well, in this post I’ll be telling you exactly how they go about it. Before I do, however, there’s one thing to keep in mind:

On the other hand, if you always focus on building a relationship with your subscribers, then what I am going to share with you is going to work like a charm, so…

Let’s Get to it,
Then !

1. Use a Joke in the Opening

We like to buy from people we know, like and trust and nothing creates that bond between two people better than a good, sincere joke. Frank Kern, Trey Smith and John Reese understand that principle. Look, if you have been in the internet marketing community for a long time…

Did You Notice How
Frank and Trey Constantly
Make Fun of John
in Their Videos ?

Being entertaining is incredibly powerful and it will get your subscribers to love you. Needless to say that the more you do…

The More
They’ll Buy From You !

The best jokes are, obviously, the ones that your readers can relate to. I mean, if you’re not into Internet Marketing community, you’d find the little teasing Frank and Trey use are not very funny, would you? I mean, You won’t know what they’re talking about. So, whatever market you’re in, drop in a joke sometimes, but make sure your audience finds it at least…

As Funny As
You Do !

2. Comment On Industry Gossip

Every industry, if it’s big enough for you to get involved in, will have celebrities. There will always be gurus that the market will look up to. There will also be events of general interest that the market will know and talk about, be it webinars, conferences, group calls or…

Actual Live Events !

What you can do in your emails is pinpoint those events or follow the gurus and comment on what you see happening around them. For example:

Once you pinpoint what you want to talk about, just put on your reporter’s hat and…

You’re Off
to the Races !

3. Subject Lines

We all know that a good subject line is crucial if you’re to make your email campaigns a success. The subject lines are what gets your messages open and if you’re able to make them stand out from the crowd…

You’re Going to
Crush it Online !

Here are the three types of subject lines I’ve used in my other small niches with awesome success.

• The “Why I Don’t Do…” Subject Line

This subject line is used when you want to talk about something that’s generally accepted as good practice but you refuse to take advantage of it. This line is extremely effective because it lets you stand out from the crowd, positions you as an expert and…

Lets You Be
Controversial !

Think about it… What do you think would happen if you told your list about why you don’t do automated backlinking for SEO? If you presented some good reasons for it, and had some effective solutions to offer that your subscribers could benefit from quickly, you’d instantly became…

An Expert
in that Field !

The people on your list would follow your advice for as long as you have something interesting, authoritative or entertaining to say…

On the Subject !

• The “This Email Contains…” Subject Line

This line is pretty self explanatory. It gives you the ability to present your readers with a foretaste of what’s going to come when they open. The trick to using this line effectively is making sure you mention something you know your list will be interested in. This can be something from your past, something you’ve achieved at work, some general interest type of information, a strategy or anything…

As Long As
They’re into it !

For example:

• This Email Contains My Strange (And Secret) Split Testing Results…

• This Email Contains The Dirty Little Secrets From My Past

• This Email Contains The Rare Photos Of Me And My Cat Surfing Together…

You get the picture ?

• The “My Big Stupid Failure” Subject Line

Here are some examples of this subject line in action:

• My Big Stupid Marketing Mistake.

• My Big Stupid Typing Error.

• My Big Stupid Singing Failure.

As you see, this line is great for getting people curious about what’s next. They naturally want to find out what’s next, and they almost can’t help it. Also, it lets your readers know you’re human just like them, and reassures them that even the best of us…

Make Mistakes !

Lastly, it masterfully introduces a story that you can then continue on in your email.

4. The Piggybacking Principle

A lot of the marketing gurus use this principle without even realizing it. What they’ll do is they’ll talk about something that’s been recently published, and preferably gets a bunch of buzz, and tie it in to whatever it is…

They Want to Sell !

It can be anything, really. A YouTube video, a guru’s sales pitch, something you saw on the news, etc. If you utilize this technique well, you will be able to get great leverage from pretty much anything around you, which is awesome for both…

Trust Building and
Positioning !

5. Address Unasked Or Unanswered Questions

If you’ve been marketing for any amount of time, then you know that your job is to address concerns before they get expressed, so that you can tackle them before…

They Reach
the Surface !

If you know your market, you’ll know what those questions are and you’ll know how to handle them. What’s more, even if the questions have actually been asked, but have never been really answered, your email is a great place to answer them and…

Gain Tons of Authority
in the Process !

Doing this will let your list know that you care about them enough to share important information with them without…

Asking for Money
in Exchange !

There you go. Now you have some great ideas to utilize when you write your next email. Go ahead and use them to see…

How Powerful
They Are !

Stay Frosty,

The Bad Blogger

Also Known As “The Cheat Blogger” <— Do I look like a cheater?

Recently, I wrote about the 7 lies that bloggers love to tell when building an audience, and it was hilarious to poke fun at our industry, but there’s a group even more guilty than bloggers I can’t let off without a jab, and that’s the Internet marketers, who tells just as many lies, only…

Does a Better Job of it !

Here are 7 of their favorites:

1. $297 Value

Come on… do you really expect me to believe that your free bonuses, which you’ve never actually sold for money, are actually worth this amount of cash? We know you pulled a few numbers out of your ass and made these valuations on the fly, so just…

Admit it !

2. I Did this and You Can Too

So let me get this straight… you made ten billion dollars teaching people how to teach their parrots to talk, and the market is so damn big that I can do the exact same thing and make just as much cash? If your techniques were so good, why would you teach me…

How to Steal
Market Share ?

3. I Love to Help People

Marketers love this one because it makes you feel like they care, when all they really want is your money. Look, I can’t fault anyone for trying to make a dime, but ask for a refund and you’ll really see…

How Much
They Love to
Help You !

4. Quit Your Job if You’re Serious

(Above Photo Credit to: JeweliaIam)

I don’t know why they use this one, but it’s become the mantra of many make money online (MMO) marketers that try to convince people the reason they aren’t successful is because they aren’t…

“All in !”

Well I’ve got news for you… going all in is a mistake. Good luck trying to feed your kids with…

An Ebook !

5. This Product is Awesome

Isn’t it funny how marketers seem to love every product they see? Hmm, I wonder if their 50% commission has anything to do with that love? At this point, product recommendations are so funny that I can’t tell if they’re real or…

A Joke !

6. I’m Retiring

This one was strange, but out of the blue, dozens of famous IM’ers decided to retire overnight, only to have a going away sale to rake in on the way out. Funny how they’re still selling products online, even…

After
Retirement !

7. Anyone Can Do It

OK, so I can’t blame them for this one, because in reality, everyone SHOULD be able to make money on the Internet. Sadly, most people are quitters, lazy, or just not smart enough to pull it off. However, they know that 99% of their customers will…

Never Make
a Dime !

Of course, I say most of these things in jest, but their is a hint of truth in each point. Do you disagree, or have you noticed the same thing? I’d love to hear what you think (no…really!), so let’s chat about it in the comments.

Stay Honest,

The Bad Blogger

Also Known As “The Honest blogger”

(Left Photo Credit to: AlexaJaymes)

Writing good product review is an art, a science forged in the labs of Internet marketing veterans that has been passed down to a few lucky enough to be chosen. Fortunately for you, these product review secrets have been passed down to me, and I’m going to share them with you…

Right Here,
Right Now !

1. Context is Everything

The thing you need to know about writing good product review is that context matters, which means that if you haven’t used the product, and aren’t familiar with typical use cases, then your product review is going to suck. You have to be in the mind of the person that wants to use…

What
You’re Reviewing !

Why do they want it? What feature are they looking for? What problem are they trying to solve? Put yourself in the prospect’s shoes for a minute and ask yourself… what would make me buy this product? How would I use it? When would I use it? Explaining product features is bullshit – you need to explain use cases. Do that, and…

You’re Golden !

2. Cost Doesn’t Matter

(Above Photo Credit to: dejz0r)

Millions of people buy Apple products, even though they are more expensive than their Windows PC counterparts. Why? Because they are willing to…

Pay for
Quality !

The same is true of many products. There are times when price matters, but most of the time, it doesn’t matter at all. Your reader wants to solve a problem, and unless they’re just kicking the tires, they are looking for real answers not a cost analysis. If you want to write a good product review, then focus on solving the problem, not the cost.

The Cost is
Secondary to Results !

3. Don’t Make Product Review Look Like A Shill

The general public is smart, and we can tell the only reason you’re doing product review is because you are an affiliate, or because the creator is promoting your stuff on their blog. We know this, so don’t bullshit us by…

Pretending to Be Objective !

Dan Benjamin from 5by5, and Jason Calacanis from This Week in Startups do this perfectly, and even though they are podcasters, their approach is still worth examining. They explain the relationship between advertiser and podcaster, but go on to mention that they only promote products they use, etc. Don’t try to obfuscate the truth. This isn’t 1990’s infomercial world, this is the 2010’s, and…

Most of Us
Are Smarter than that !

4. Use the Product

When doing product review, take pictures of the product, take video, take screenshots, take anything you can to show:

1. That you’ve actually used the product.

2. What the product looks, acts, and feels like.

Text is out, video, audio, and photos are in, so use them. Also, tag their alt and titles (HTML) with good SEO text, and then post media everywhere you can. I can’t tell you how many affiliate sales I’ve made from other small niches doing product review because…

I Even Put an Affiliate Link
in YouTube Too !

This is the secret product review strategy that had been passed to me by the elder gods of Internet Marketing, I hope you can use it to your advantage. Just make sure to…

Pass 10% My Way !

Stay Frosty,

The Bad Blogger

Also Known As “The Kick Ass Blogger

Before I start, I would like to thanks Joshua Zamora for his guest post title “The Anatomy of A 25% Open Rate Autoresponder Sequence” at Basic Blog Tips for inspiring me to write this post.

Every single time you send an email, you are battling for the attention of the reader, and if you can’t get emails opened, you’re email list is…

Worthless !

So how do you get people to open emails when they’re bombarded by dozens per day, and in a time when we’re no longer excited to get emails, but anxious about them?

1. Use Parenthesis

This is an example of using a stunning headline to garner interest. The problem though is that if we used this headline without the description in the parenthesis, the audience probably wouldn’t get it. As marketers, we often try to be too cute, and this is a perfect example of that. Using parenthesis as a sort of follow up device will help connect the cool headline with the practical nature of why…

They Should
Open the Email !

2. Use Media Descriptors

There are many times when I deleted emails without opening it because I wasn’t sure what it contained, and I didn’t really know if I had time to find out. However, because of that, I’ve often missed really neat pictures, videos, or songs that people have shared with me in the emails, and had I known it was only a video or picture…

I Probably Would’ve
Opened it !

So instead of using bland and generic titles, tell people what’s inside:

3. Pique Interest

(Above Photo Credit to: FotoMorgana)

What does this headline do to you? It makes you wonder if you’ve missed something very important, and honestly, makes you feel like you’re not cool enough if you didn’t see it. So of course we open it, just to make sure we haven’t missed the thing…

Everyone Has Been
Talking About !

4. Choice in Action

What do these headlines do? They tell you exactly how long you have to act so that you can instantly prioritize them as urgent. If an email is missing or lacking a choice of this type, you’re simply giving people the option to ignore it, but if you tell them they’ve got to open it now or risk missing out, they are much more…

Likely to Open it !

The downside to this strategy is that if you use it too often, especially in poor taste, then you will burn out your list. So…

Use it Wisely !

5. Negatives Emails

We love bad news almost more than we love good news. I’m not sure why, but I’m guessing it’s the same reason we read gossip magazines and watch reality shows. In the end, the reasons don’t matter as long as people open the email, and that’s exactly what this technique does. If you’ve ever been on an Internet marketing list, especially one like Frank Kern’s or Andy Jenkins’, I’m sure you’ve seen this, and that’s because…

It Works !

So those are five easy to execute ways of getting people to see and open your emails. Try them out and let me know how it works for you. Already tried one of these techniques? Let me know what you think in the comments below.

Stay Cool,

The Bad Blogger

Also Known As “The Bad Email Opener”

Below are 50 amazing marketing rules to live by for the steadfast entrepreneur I have collected over the years:

1. What you have to say is enormously more important than how you say it!

2. You don’t have to get it perfect, you just got to get it going!

3. Your first job is not to get your customer to read your ad. No. Your first job is to get him to see your ad!

4. It’s not the concept that was bad, it was the people!

5. When you reach the very top rung of that ladder you are trying to climb… The ladder is learning against the wrong wall!

6. The more you take care of what’s important but not urgent, the fewer things you’ll have to take care of that are important and urgent!

7. “We ship the same day we receive your order” are magic words which can clench a fragile sale!

8. The major key to selling is to take the fear out of your prospect’s mind!

9. Inspiration comes, most often, when you are not looking for it!

10. If you have the right stuff between your ears, you may find yourself temporarily broke… but… you will never be poor that’s because you will always have the most valuable money-making asset in the world and it can never be taken away from you!

11. Within the seeds of every man who has the ability to make millions of dollars… also… are the seeds with the ability to lose everything he has made!

12. Many people make millions of dollars… and then… conduct their affairs in such a way as to find themselves broke again!

13. Many times there is less to what people are saying and doing than what meets the eye!

14. People will work harder to keep what they’ve already got than they will to get something they don’t already have!

15. Writing, when you don’t know, is the hardest job in the world!

16. At the core, all marketing consists of a message and a “delivery system” for that message!

17. Yelling is not selling!

18. Human beings will do almost anything to remain in their comfort zone!

19. People who never take any risks are boring cowards but people who take stupid risks are, in fact, stupid!

20. People do not enter a contest to win something they do not want!

21. The most profitable price you can charge varies dramatically depending on how “sold” your prospects are!

22. Good advertising is simply salesmanship multiplied!

23. Most people who are very good in personal selling situation “freeze up” when it comes to transferring their sales pitch to the printed word!

24. Without good content, the best writer in the world can’t produce a first-class product!

25. What “HITS” really stands for is… “How Idiots Track Success”

26. Jay Abraham said, “is not the size of the business but rather the size of the potential.”

27. This is one of those deals that’s like a Rolex watch, you don’t buy it so you’ll know what time it is; You buy it simply because you can!

28. Preparation is the cure to writer’s block!

29. Marketing success is a process, not an event!

30. Strong copy will not overcome a weak offer, but in many case, a strong offer will succeed in spite of weak copy written by marketing moron!

31. It’s not that you can’t, it is simply that you won’t!

32. You should have a good image but only because… that image is an accurate reflection of your outstanding substance!

33. Cure has a sales appeal at least 1000 times stronger than prevention!

34. Delay is death when it comes to marketing!

35. The first element necessary to achieve success is the deep-rooted belief you deserve success!

36. The only sure way to avoid being knocked down is to never stand up.

37. Greed is not the number one motivator, but fear is!

38. Remember what Willy Sutton said when asked why he robbed banks? “Because that’s where the money is!”

39. If a man ain’t a player, he can’t possibly understand the game!

40. I strive to teach people what they really need to know as opposed to what they think they need to know!

41. I wasn’t nearly as concerned about my “image” as I was about my results!

42. When people buy info, they are not buying paper and ink, they are buying answer!

43. The most expensive thing you can do in business is lose a customer. The second most expensive thing is get a customer!

44. You can’t know what you don’t know!

45. You do not have to be twice as tall to see twice as far. Just a few inches more in height will put your vision above the heads of all the rest of the mob!

46. If you can imagine it, you can achieve it, if you can dream it, you can become it!

47. Tomorrow is promise to nobody!

48. Beware the man who knows the price of everything and the value of nothing!

49. The only difference is the words on the piece of paper. You can devastate people, you can use words to encourage and to pump people up, you can make a fortune and you can use words that will cause you to get lawsuits and lose your fortune!

50.You must endeavor to accept facts even if those facts suck as far as you are concern!