Bad Case Study Episode 2: Face or Faceless?

Left Photo Credit to: disorderly / 123RF Stock Photo

Last year I published a blog post telling people the 7 reasons why some of their comments will never get published. It was a great list, and I basically told them I need to have some kind of a face by the comment. I also said, a serious blogger will have a decent avatar, because they’ll understand…

How Important it is
for Their Business !

One of the people commented was this girl (or a guy?) by the (nick)name of Solitaire, who said:

(Note: the comment has not been edited. I published it here exactly how it was written.)

There was no face to go with that comment, but… I actually went ahead and approved it. The reason why is… I wanted to show you the kind of whining you can expect from people who don’t want to take a moment to comply with the ground rules. Let me ask you this:

You don’t go to McDonald’s and complain about the color of the uniforms the employees are wearing or the size of your burger, do you? If you don’t like the place, you’re welcome not to eat there. They’ll survive without you. They have their rules they’re going to respect, and you either comply with them or…

Go Somewhere Else !

The same is true here. The Bad Blogger is my blog and I’ll run it however I see fits the community best. If you don’t like the way it’s managed, you’re welcome not to visit it, not to follow me, and never come back. Also, quite simply, if you don’t like the fact you need a Gravatar to get your comment approved, then…

Don’t Comment !

There are tons of other blogs for you to get involved with, and they might have a different (more lenient) set of rules, but these are my rules and they’re here for a reason. You might not like them, or think they’re dumb, but that’s OK, because…

It’s Impossible to Make
Everyone Happy !

I don’t mean to offend you, but, again, if you don’t like the way things are run over here, there are dozens upon dozens of blogs that are run differently. Choose what you like, and…

Stick With it !

Above Photo Credit to: disorderly / 123RF Stock Photo

Ok, let’s talk about Avatars for a moment. Personally I don’t care if you use Gravatar or any other service that provides avatars as you do your online business. The solution you use is irrelevant to me. The reason I recommend Gravatar is they’re very efficient, and easy to use. You set it up once, and your avatar of choice follows you pretty much everywhere you go. It’s a neat, little service. What’s important here is…

You Have a Face
People Can Attach
Your Writing to !

You see, as you probably know, because I have talked about this in the past, people like to buy from other people they know, like and trust. I’ll tell you even more… People’s time is valuable, and they won’t even take the time to go through your free content, if…

They Don’t Know,
Like and
Trust You !

That’s why so many marketers out there are having such a hard time getting their free reports, white papers, viral videos or other forms of free content distributed. It might not cost money, but it costs time, and as you know…

You Can’t Buy
Your Time Back !

Once it’s gone, you don’t get it back. If you’re a faceless blogger (or commenter) you’re going to struggle online, because people will have a hard time getting to know, like and trust you. Whipping out your credit card and making a payment, or even just following a blog, as I said, is difficult enough, and if you don’t do everything you possibly can to make it easier for your visitors and prospective clients…

They’ll Go to Someone
Who Will !

So, for me, there really is no debate. Your comments, your blogs, your entire online business, no matter what it is you do, needs a face. It needs a symbol. Sure, a logo is great and it does awesome things for your branding, but it’s terribly impersonal. Big bloggers like Shoemoney, Copyblogger or John Chow know this and that’s why they use services like Gravatar to get more trust and real feel in the community.

They Even Go
Much Further !

If you look at how popular and established bloggers work, you’ll notice they try to put their face on everything they do. Not just in their avatars. You’ll see it in their videos, on their products, in the majority of their promotional materials.

Why ?

Because they know how important it is for people to deal with someone who’s more than just an email address. So… Again, if you want to comment on the Bad Blogger, you’ll need an Avatar. I might make an exception to this rule here and there, but that won’t happen often. If you’re not willing to take the time to set one up, don’t comment.

I Will Not
Be Offended !

Show You Face,

Also Known As “The Bad Face Blogger”

Tagged as: Avatars, Comment, Face, Faceless, Gravatars

Article by Wong Chendong aka The Bad Blogger

This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. TheBadBlogger.com is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first.Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.

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