In case you don’t realize who the Prince of Print is, let me tell you that we’re going to be talking about the one and only, the legendary, Gary Halbert, who’s considered all over the world to be…
One of the Best
Copywriters and Storytellers
Who’ve Ever Walked the Face of the Earth !
Let me share with you 3 powerful marketing lesson you can learned from Gary that I know will help you in your effort to succeed online, be it blogging or building an online empire.
1. It Doesn’t Matter How You Say it
This is the very first thing I realized a long time ago when I first knew Gary and what he taught. What I mean by that is this:
People get so worried about how to say stuff online to get others to buy. They hire million dollar copywriters to dress their offers up so that their site visitors fork out the cash for…
Whatever
They’re Selling !
That’s all fine and dandy, but consider this:
Do you think there’s a way under the sun I can get you interested in knitting, underwater cat juggling (as Frank Kern says), cornhole or anything crazy like that if you’re completely…
Not into These Stuff ?
I don’t think so. You’re not interested and there’s pretty much nothing I can do to change that. On the other hand, do you think if I got drunk one day and crawled over to you saying that you just had triplets…
Do You’d Be Interested ?
Of course you would. You’d be running to that hospital and you’d get there before I even finished speaking. See what I mean? Copywriting is nice, but it’s all about your market and the message you have…
For Them !
3. Be Approachable
I don’t know if you ever saw Gary speak at marketing conferences or things like that, but if you did, you’d notice almost right away how approachable he was. It really was incredible to just watch him saying that if anyone needed something they could call him directly on the phone, or catch him after the meeting and just…
Talk to Him !
He wasn’t hiding behind his fame or his money and people loved him for it. If you want your readers to love you, what you need to do is make sure you let them know that you care about them and you’re there for them if…
They Needed Anything !
Don’t think about your readers like they’re a bunch of open wallets waiting to be emptied. Instead, care about the people and…
They’ll Pay You Back
Generously !
3. Get People to Feel Something
The last thing I want to tell you about is the ability Gary had to get feelings out of people when they’re reading, listening or watching his stuff. He considered words to be tools and he knew that if used right, those tools can…
Get You Anything
You Want !
It really is incredible how powerful words are and how much you can change in people’s lives just by what you say. As an example, consider the emotional impact of these two, four word phrases, OK?
- I love you, Mom.
- I hate you, Mom.
Did you notice how each one of them makes you feel something completely different? That’s how powerful…
Words Can Do !
Gary Halbert was a great legend in the world of marketing. He was a genius copywriter and a brilliant salesman. He’s not around anymore, but you can still learn from him. There’s much more to learn from him than what I’ve shared with you.
Go Look Him Up !
Stay Frosty,
The Bad Blogger
Also Known As “The Fan Blogger”
Article by Wong Chendong aka The Bad Blogger
This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. TheBadBlogger.com is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first.Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.
has written 255 awesome articles for us at The Bad Blogger
Twitter: @@TheBadBlogger | Facebook
{ 1 comment… read it below or add one }
That’s really helpful! This Marketing Lesson is one of the things that I must follow to enhance my marketing knowledge. We all know that in terms of marketing we must have some good strategy to earn some money.
chanikacha recently posted..toenail Fungus Treatment
{ 2 trackbacks }