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5 Effective Ways to Use Social Media to Your Advantage!

Thumbnail image for 5 Effective Ways to Use Social Media to Your Advantage!

Social media appeared like a knight and shining armor, ready to usher us to a place of marketing bliss – at least that’s what they wanted us to believe.

Though social media can be fantastic, let’s try to keep it real and avoid the hype that the modern day evangelists use to keep us believing that all we need to do in order to get traffic is to…

Tweet a Few Times and
Create a Facebook Fan Page !

Today, I want to share 5 social media tips that actually work.

1.  Monitor Mentions of You, Your Products, and Your Services

The first thing you should be doing with social media is not Tweeting or Facebooking, but using search.Twitter.com to create and save searches based on…

You,
Your products, and
Your Services !

For instance, I might set searches for Bad Blogger, badblogger or #badblogger. Should I create an ebook, I’ll save a search for it’s title and several variants. If people offer feedback, they won’t always be using an @ reply, so use Twitter search to see what people are really saying. If they aren’t saying anything, then…

It’s Time to Change that !

2.  Help People

If you want to find customers and leads on Twitter or Facebook, then search for people that need help and offer it to them. This is how Gary Vaynerchuk built his wine business, and…

Look At Where He’s At Today !

On Twitter, search for things like “how to…” and on Facebook, join groups and pages to see where you can lend a hand. This is a great way to build good will. Eventually, people will start coming to visit your blog and if you’re good…

They’ll Follow and Subscribe !

3.  Connect People

Forget about using social media to pitch and instead focus on how you can help connect people to each other. Connect buyers with sellers, marketers with creators, and readers with writers.

Connect, Connect, Connect !

When you get good at this, people will start to see you not as a bloodthirsty marketer, but as a true asset to their social network.

4.  Respond to Customers

Make sure that people know your Twitter/Facebook URL’s and have them contact you with any problems, whether for a free or premium product. Knowing that they can reach you instantly, people will be more likely to ask for help than vent, which means you can cut them off before they start…

Badmouthing
Your Products and Services !

As long as you are listening, you should be able to at least minimize customer service issues, complaints, and refunds.

5.  Educate

I’ve said it about three times already, but social media isn’t a place to pitch. Instead of thinking of your followers as customers, think about them as students. Use your social media outlets to try and out-teach your competition. If you do this, you’ll build credibility and authority, which will help you convert…

Real Customers !

So that’s it.

Stay Helpful,

The Bad Blogger

Also Known As “The Not-So-Bad Blogger”

What are your favorite ways to use social media. No, better yet…what practices really get you ticked off? Would you follow someone that used these 5 tactics well?


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This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. TheBadBlogger.com is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first.Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.

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{ 33 comments… read them below or add one }

Emil A. Georgiev May 15, 2011 at 1:48 am

I love the images you have inserted into your blog post -).

For the rest: I agree that helping and giving are the key for a successful social media presence.
Emil A. Georgiev recently posted..Why You Cannot Trademark Free SpeechMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 15, 2011 at 2:17 am

Thanks for loving the images and you are absolutely right that social media success is to help and give but most importantly is communication, thanks for coming by reading my post, talk soon…

Reply

Sourish May 15, 2011 at 7:00 am

im using twitter to stay updated with news and using facebook for interaction with my users
Sourish recently posted..PhotoAlbum 30 Updated to iOS 433My Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 15, 2011 at 12:22 pm

That’s great way to communicate with your readers, well done.

Reply

Argie Monroy May 15, 2011 at 6:40 pm

I only make use of Facebook to give me the edge of traffic I want and its mainly from my friends. I’ve created one FB page although its not getting that much attention though. And as of Twitter, I’m gonna have to follow your advice :)

Actually I am getting no traffic from Twitter since . I’m gonna have to try it out
Argie Monroy recently posted..You Don’t Have to be An Expert to BlogMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 15, 2011 at 9:08 pm

Well, if you are getting traffic from Facebook then you should focus more to get more traffic from it. As for twitter, it’s best to start communicating rather then start posting link, try to get around and soon you can start posting links back to your blog for traffic.

Reply

Argie Monroy May 15, 2011 at 9:39 pm

Haha .. actually its what I am doing .. ALthough there are those days when my friends got bored and somewhat tired of clicking the link.
Argie Monroy recently posted..You Don’t Have to be An Expert to BlogMy Profile

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Atulperx May 16, 2011 at 1:04 pm

I think communication plays very important role in SMO and if you reply your readers and followers queries regular basis then it can be good for your future business too .
Atulperx recently posted..Paper Texture & Old Paper Texture Collection – 25 Free Textures PacksMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 16, 2011 at 4:39 pm

Ya, I agree with you too, stuff like replying and communicating in regular basis does improve anyone’s social media effort, so having you been doing it regularly, is your results increasing in traffic to your site?

Reply

Atulperx May 16, 2011 at 8:48 pm

No big traffic but yes they are connected with me via gtalk and twitter and we reply each other queries on regular basis. If you make any blog post and it is useful then most friends will help you to promote it in different social network. So it is just a friend circle helping each other and keep giving new suggestions for improvements.
Atulperx recently posted..Must Have iPad Apps – 10 iPad Apps for Graphic Design StudentsMy Profile

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Wong Chendong aka The Bad Blogger
Twitter:
May 16, 2011 at 9:56 pm

Well, to me this is as good as no circles, I mean if every post you wrote is been share around, it will put you in a small traffic to a large traffic which actually is a great way to do social networking, good stuff and thanks for sharing.

Reply

Tony May 16, 2011 at 3:22 pm

Twitter and Facebook are now two social media websites that are good and have many users.

There are also good place for us to promote, growth our online business and make money online.
Tony recently posted..Twitter Has A New Redesigned For Web AppMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 16, 2011 at 4:40 pm

Yes, both are great and they are really good in terms of traffic flow, if you use it well…

Reply

Delena Silverfox May 16, 2011 at 5:12 pm

I definitely agree about looking at your customers less as just plain customers and more like students. Or, rather, as anyone other than “just a customer” that you want to reach out to like a real person and help to educate, to add value to their lives, and all-around just offer to help and serve them.

Delena
Delena Silverfox recently posted..epc LisburnMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 16, 2011 at 7:57 pm

That’s a really nice way to approach social media, but of course being good sometime will will get you into trouble as there are people who might take advantage of your service, which is why when using social media there is a limit in how much you can help, so is best to do what you can at a limit and if anyone wants more help they will have to either pay you and better promote you in a exchange for a help.

Reply

Riya
Twitter:
May 16, 2011 at 7:25 pm

Hi Wong,

Social Media or Networking sites are for creating strong relationships. If you really able to do that then your followers or fans certainly use your services when they need it. As a business your purpose for using Social Media is to tell them that you offer certain type product or service which is available at reasonable cost and you provide best services.
Riya recently posted..HostGator Coupon Codes- Latest Promo Discount Vouchers Daily UpdatedMy Profile

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Wong Chendong aka The Bad Blogger
Twitter:
May 16, 2011 at 7:54 pm

Ya, nowadays big boss business such as Sony does use social media quite well to promote their newest product and using social media to answer question and finding feedback from customers.

Reply

Jakk from Technology News May 18, 2011 at 5:51 pm

Social media to me has always been a viable networking platform both professionaly and personally, and a lot of business has come from social media for me.
Jakk from Technology News recently posted..HTC’s Flyer pricing leaves much to be desired- average cost £900My Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 19, 2011 at 12:35 am

That’s really a great news, well if you don’t mind, could you share a tip or two for getting good at social media, I believe it will benefit the readers here… do you mind?

Reply

Techlinking May 18, 2011 at 8:54 pm

Social media is the best way for marketing for website. Thank you for your great tips :)
Techlinking recently posted..Amazon Appstore releases Popcap games nowMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 19, 2011 at 12:36 am

No problem, and thanks for coming by reading and commenting….

Reply

Jean from Used Tires May 24, 2011 at 6:02 am

Speaking of the search function from Twitter, I have a few searches saved, and I use a twitter app to constantly update me whenever a new instance of the search appears. It searches every 20 seconds for updates, and will update me on my desktop, its really useful I’ve gained a few followers by simply helping them out when no one else would, and I did it fast.

-Jean

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 24, 2011 at 6:27 am

Would you mind to share the link to the program you are using?

Reply

Jean May 24, 2011 at 11:15 pm

I actually use quite a simple program. I use the Chrome Browser, and there is a plugin called “Chromebird” its pretty nice actually.

-Jean
Jean recently posted..cheap tires for saleMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 25, 2011 at 12:36 am

Thanks for the recommendation…

Reply

TALENT MANAGEMENT May 31, 2011 at 6:27 am

Hi……!!!
i have agree with your point of view.
Social media to me has always been a viable networking platform both professionally and personally, and a lot of business.
TALENT MANAGEMENT recently posted..MOTIVES FOR EMPLOYEE TRAINING AND DEVELOPMENTMy Profile

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 31, 2011 at 6:29 am

That’s really great to hear… and I guess you are enjoying too…

Reply

CommuniTech June 7, 2011 at 9:02 pm

Monitoring your mentions is essential! It’s fine to spend time sending out Tweets and other messages, but what’s really valuable is what others are saying about you.

Reply

Wong Chendong aka The Bad Blogger
Twitter:
June 8, 2011 at 6:29 am

Well… I really don’t concern what others are saying, but more on how they say it…

Reply

mariusguitar June 7, 2011 at 9:06 pm

Great article. I completely agree with all points, social media is the best
way for marketing…

Reply

Wong Chendong aka The Bad Blogger
Twitter:
June 8, 2011 at 6:30 am

Thanks for agreeing all, talk soon…

Reply

Andrew M. Sumpter June 9, 2011 at 12:42 pm

twitter and face book both plays important role in social medias. it can help followers in online business, professional or even personal use.
Andrew M. Sumpter recently posted..What to Do to Obtain Home Loan ModificationMy Profile

Reply

Pole chain saw September 28, 2011 at 6:50 pm

Yes that is the best way to deal with the social media. Make your product/service/brand more personal. And not use it to pitch your stuff to people. Most people if they smell a salespitch coming up they will go around you in a bow. Even if they would actually be interested in your product, they will never know because they don’t want to be sold to.
Pole chain saw recently posted..Poulan Pro PP446ET 8-Inch Gas Powered Pole Chain SawMy Profile

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