If you’ve been reading my blog for a while, then you’ll know how I feel about great copywriting – it isn’t just important, but essential to your success. The problem with copywriting though is that if you don’t start with a headline, then the rest doesn’t matter –
Won’t Read it !
So today I’m going to share my headline cheat sheet, which you can use to turn even the most horrid headline into one so powerful, that readers can’t help themselves but to dig in and…
Read the Heck
Out of Your Post !
Who can resist phrase like cutting edge? It’s new, it’s sleek, and it’s sexy. Use this when you have something brand new or even something experimental to share.
Here’s an example:
People love this one because it guarantees against failure, which is the number one fear of most entrepreneurs. Since bullet proof conquers fear, it’s perfect for sales pages and marketing materials.
Who doesn’t want to know something that others don’t know about? Little-known means that it’s secret, and it’s special. Exclusivity = profit.
4. Dead Solid
Dead solid is close to bulletproof, but is a nice change of pace to signify that these what you’re teaching is tried and tested. People want tactics that work, and dead solid is a great way to say that…
Without Actually Saying it !
This one is pulled straight from late night TV, but they use it because it works. Who wants complicated? Not me! Who wants ineffective? Nobody does. Show me something that’s simple yet effective, and it means…
I Can Implement it
Right Now !
6. Down and Dirty
Admittedly, I love this one. I mean really, who doesn’t like to get down and dirty? All joking aside, down and dirty is the bad boy that all the girls love. It’s attractive because we’re not supposed to like it, and because of that…
We Can’t Help
But to Look !
Here’s an example:
(yep, that one is dirty)
7. Unfair Advantage
People like to say they like fairness, but that’s only in respect to their own self-interests. Most people won’t admit it, but they love to have an unfair advantage. It’s an easy button, and we can’t help ourselves. Unfair advantage is the kind of headline you click…
When No One is Looking,
But it Works !
A final example:
The Bad Blogger
Also Known As “The Cutting-Edge Blogger”