This few days had been quite enjoying and also quite busy for me, but still, I need to update my post as usual, so what I’m about to tell you in this post, is something most probably you had not discovered or seen anyone talks about it anywhere you could possibly know, believe me…
You Will Be Amazed
At What You Are About
To Learn In This Particular Post !
As you can see, there are many marketers out there, telling and even selling information products on how you could dramatically increased the opt-in of your squeeze page, but out of all the red-hot core information, they had missed out a few important psychological rules which is so simple yet effective that will make…
“Interested Prospects”
To Opt-In To Your List
Like Never Before !
Did you missed what you had just read? I bet not. You see, I did not just said “prospects” but “interested prospects.” Before I go deep into what I’m about to tell you, let me tell you a fact and truth about squeeze page, and that is, it doesn’t matter how great your squeeze page is written, what does matter is…
Are You Marketing To
The Right Audience ?
If you are not marketing to the right audience, believe me, not a single prospect will even opt-in to your list. I’m not gonna address this issue right now, but I will, in the future. I’m telling you this, is to let you know before hand that, what I’m about to tell you in this post, are only for the right audience which means prospects that are interested in what you are offering. Okay…
Lets Dive Right Into It Now !
-
Simple-Yet-Effective Psychological Rule 1 :
First of all, what is the single most important aspect of a squeeze page, can you guess? Is not your design, is not your offer and is not even your opt-in box position, is…
Your Headline !
You see, there are certain psychological rules which you need to know before you even publish your headline. Again, I’m not going to tell you everything about creating headline in this post, because it will take at least one post to address everything, so in this post I’m just going to reveal to you, the two most important psychological rules you definitely need to know about creating headline for a squeeze page. And the first one is…
Always Use An Open And Close Quotation Marks
In Your Headline No Matter What You Write !
This is a simple psychological rule, yet effective and I’m going to tell you why right now. The reason for using quotation mark is to let your prospect feel like, as though you are speaking to him personally. And the second reason is, it looks more appealing and lively which will grab your prospect’s eyes then without it.
Below are two examples of a headline, try looking and reading it, and see which one is the one you will choose.
Headlines Example :
You’re About To Learn Secrets That Most Men Will Never Knew About Women !
Or
“You’re About To Learn Secrets That Most Men Will Never Knew About Women !”
So which one had you choose? I bet you will choose the second one.
-
Simple-Yet-Effective Psychological Rule 2 :
Okay, now I’m going to tell you the second psychological rule, which is not just important in creating headline but for any written sentence in any publication on earth, and that is…
Use “You’re” And
Not “You Are !”
And again I’m going to tell you why in just a moment. But first, let me ask you, what is the single most important rule of thumb in writing a sentence? Believe it or not, it is not how great your words are, it is how…
Personal Your
Words Sounds !
Now, read the above headline aloud, doesn’t it sounds more personal using “You’re” then “You Are” when you’re read it straight? I hope you get what I mean.
-
Simple-Yet-Effective Psychological Rule 3 :
After you had written your killer headline that will grab your interested prospect to read, it’s time to tell your interested prospect what he will learn and that is what I, The Bad Blogger, personally called…
The Teaser Bullets !
When creating teaser bullets, you need to increase your interested prospect’s adrenaline level each time he reads your bullet down to the last. This will make your interested prospect’s adrenaline level so high, it will be impossible for him not to opt-in to your list. So how are you going to do that? The answer is simple, yet effective, and that is putting…
Psychological Teasing Phrase Or
In Short – “P.T.P.” !
Believe it or not, the four “Ws” had been use too widely, and often, it makes people sick of reading it. So you might be asking…
“What Should I Use Then?”
As I had address that earlier, you should be using P.T.P. such as:
- How To…
- The One Secret…
- The Single Most Important…
- The Art Of…
- The Most Painful…
- The Most Deepest…
- The Most Effective…
- A Secret…
- An Almost Unknown Secret…
- A Scientifically Proven…
- A Sure-Fire Way To…
- An Amazing Secret…
- A Little Known Secret…
- An Exclusive…
- The Ten “Tricks (or Secrets or Steps) ” to…
- A Simple…
- The Most Common…
- A Very Important…
The above is just a few examples from my collection of swipe files. Believe it or not, the above P.T.P are…
The Most Deepest And The Most Effective Weapon
That Will Keep Your Prospect Adrenaline Level
To Increased While Reading Your Bullets
One After Another Till The Last !
-
Simple-Yet-Effective Psychological Rule 4 :
Now, I’m going to tell you the forth simple, yet effective psychological rule, that almost all marketers miss out, and that is telling clearly what your interested prospect need to do after he had finished reading your teasing bullets. What? You said, you had done that! Okay, let me write two examples and see if you could figure it out what you had not done!
Two Examples :
Enter Your First Name And Email Address In The Form Below And… Blah… Blah… Blah… or Enter Your First Name And Valid Email Address In The Form Below And… Blah… Blah… Blah…
Did you see the difference between this two sentence? I bet you do. Believe it or not, by adding a word “Valid” in the sentence, it will make a lot of difference in almost everything. Let me tell you why. You see, the above sentence is what most marketers address as…
Call To Action !
Okay, since is a call to action, it is to tell your interested prospect clearly that he will need to enter their details before he could get what you are offering. The bottom line for this is, when you had something to tell…
Tell It Clearly !
-
Simple-Yet-Effective Psychological Rule 5 :
Finally the last most important psychological rule you need to know is…
You need An Ethical Bride !
This is another psychological rule that almost every marketers miss out. You must understand that whenever you market something to a new prospect, you need to always over deliver him. And here’s how you gonna do it, always tell your prospect that he will get a valuable gift or whatever in just two or three days time.
By telling him that, you will be sure that if he wants that valuable stuff, he will had to be in your list for a certain amount of time and make sure you really deliver something valuable, or he will just opt-out of your list.
Believe it or not, once a new prospect opt-in to your list for a certain amount of time, he will usually forget to opt-out. And from there, you should find out if he is your buyer. Remember this: Getting a list of buyers in your list is a numbers games…
The Bigger Valuable Stuff You Give,
The Bigger Your List Stay,
And Chances Are The Bigger
The Buyers Are !
Stay Positive And Creative,
The Bad Blogger
Also Known As “A Nice Blogger”
Article by Wong Chendong aka The Bad Blogger
This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. TheBadBlogger.com is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first.Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.
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{ 9 comments… read them below or add one }
“Your Headline !” That is the part that stood out the most at this point of my life. I am sure when I come back and stumble across this article again to re-read what was written, after I have grown more, something else would stand out.
I recently discovered this, in fact my article before last, I used this. I used the most attention getting article title I could. And perhaps it was the most depressing article title I ever used up to this point, but it worked to draw attention.
The reason it drew attention is because everyone (generally speaking) can relate to it and everyone thinks that they are the ONLY ONES who can relate to it. Therefore everyone feels the article is talking about them.
Thank you for sharing!
Nicholas Powiulls last blog post..Powiull Sleep Day 15-20
Nicholas Powiull – thanks for reading… anyway, headline are really important to all aspects of any publication…
I can’t agree more with you when you talk about the Psychological Teasing Phrase (PTP). I once used this in article marketing in the Article Directories and I recieved a lot of positive comments from all over the world about how good my articles were. People even asked me to be their guest blogger or writer which was quite useful and a bonus for me.
I believe that your article was indeed insightful and educative. I learnt a lot from this and hope to implement some of the strategies you are suggesting.
Keep up the good work.
Cheers
Ben Semommung recently posted..How to Set Yourself Apart From Other Affiliates
Well… that’s really good, positive comment are always very motivating and I bet it will drive you to a point where you can put yourself in front of most of the other blogger. Anyway thanks for dropping by and talk to you soon.
Another good one(post)from the bad one.Folks like benefits more than a list of features.
Buzzirk Bryan recently posted..Comedian-Baby-Boomers and a computer
Well, that’s right features are just something to make it beautiful, but the benefit is what it can do for the one that’s concern…
Twitter: rumblinglankan
August 25, 2010 at 3:09 pm
A great list of ideas , Although I was aware of most of them adding quotation marks was something new to me and as you mentioned it does make the headings and the titles look more appealing.
Nishadha recently posted..Affiliate marketing in Sri Lanka
Ya, all the stuff I mention are all basics, but as far as I’m concern most marketers ignored not because they don’t know but for some other reason such as lazy…
Again, I read about that psychological skills that every marketer or blogger must possess in order to gain customers or viewers, respectively. As a customer sometimes, I would like to read something that can trigger my curiosity. Meaning, statement that can produce some questions over my head to make the topic more interested.
Cole Stan recently posted..Traditional Gifts for a 25thSilver Wedding Anniversary