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How To Create A Head-Turning Hook And Attention Grabbing Headline Using The Core Of AIDA Formula !

Thumbnail image for How To Create A Head-Turning Hook And Attention Grabbing Headline Using The Core Of AIDA Formula !

So, what is the number one and the most important part of writing a killer copy? I bet you already know the answer. It is, of course, the writing of a attention grabbing headline. If you are a copywriter, you should know there is a formula for writing a good headline, and that is…

AIDA

Listen to this: A Strong concept can often overcome a weak copy. But, a good copy, no matter how brilliantly written can almost never overcome the handicap of a weak concept and “off-target” strategy. Still and all, the ability to write “killer” copy is a vital ingredient.
Which stands for:

  • Attention
  • Interest
  • Desire
  • Action

But within this four words, there are 4 important ingredients that need to be focus in order to create and build a good headline. In this particular post, I’m going to go deep into the core of AIDA by showing you the 4 important ingredient you need to know, to craft a good headline.

Ingredient Number 1 :

Start your headline with words of emotional “NEWS”…

For example:

  • Announcing…
  • Introducing…
  • Presenting…
  • New…
  • Now…
  • At Last…
  • Warning…
  • Finally…
  • Discover…

Ingredient Number 2 :

Feature your headline with irresistible offers…

For example:

  • Feature reduce price
  • Feature an easy payment plan
  • Feature free offer
  • Feature information of value

Ingredient Number 3 :

Begin or insert you headline with emotional curiosity words…

For example:

  • How to…
  • Which…
  • Why…
  • Who else…
  • What…

Ingredient Number 4

Address your headline to a specific person, group, date or time. By using “specific,” is to create a believability to the prospect’s mind. The more ‘specific” you are, the more trust your prospect will have towards your claim. Here’s a headline by Gary Halbert, that had 3 ingredient in a headline…

Check This Out :

“Announcing Kacey Furniture Lowers Price On All Furniture By 51.3% During Special 12-hour VIP Sale On Saturday, September 12, 1992 !”


He had got…

  • Emotional News (Announcing)
  • Irresistible Offer (Lowers Price On All Furniture By 51.3%)
  • And Specific in it (12-hour VIP Sale On Saturday, September 12, 1992)

Hows that for a good headline?

Stay Frosty

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{ 9 comments… read them below or add one }

Bati's blog tips May 21, 2009 at 3:11 pm

Em, It’s interesting. I think the most important thing is interest. Without it nothing could be done.
Anyway, I have write a guest post and how I can send it to you?

Reply

The Bad Blogger May 21, 2009 at 3:34 pm

Bati’s blog tips – Just use either the contact option above or guest post option on the main menu bar at the top of the blog.

Reply

kenwooi May 21, 2009 at 6:26 pm

hmm interesting.. =)

Reply

GarykPatton June 16, 2009 at 8:45 am

Hi! I like your srticle and I would like very much to read some more information on this issue. Will you post some more?

Reply

Steven H October 5, 2010 at 10:16 pm

I like Ingredient 3. I have found great success in posts that start with “How to.”

Thanks for the tips, it is much appreciated!
Steven H recently posted..PsychNews- Sep 26 – Oct 2My Profile

Reply

The Bad Blogger October 6, 2010 at 10:26 am

how to is definitely the best for anyone who do not know how to start a headline…

Reply

Sourish October 12, 2010 at 11:55 pm

sometimes i end up writing a long title/ Recently i read in google seo guidebook . Google dsnt like long title names , they strip off the tail

Sourish
Sourish recently posted..Limerain Jailbreak Video TutorialMy Profile

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The Bad Blogger October 13, 2010 at 12:52 pm

you are right, google doesn’t like long title, but you must understand a very important element and that is… you are writing to a human not a system… what I mean is if you are writing just to get ping by google… will and keyword title will do.. but if you want to be writing to a human… then long title might work extremely well if it got the AIDA formula installed in it…

Reply

chanikacha September 21, 2012 at 6:41 pm

This is an amazing write up! I think I need to put the AIDA formula when I am writing. Since AIDA aims for people that has Attention, Interest etc it will help your article to entertain others to read it.
chanikacha recently posted..סכיניםMy Profile

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