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How To Create A Head-Turning Hook And Attention Grabbing Headline Using The Core Of AIDA Formula !

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So, what is the number one and the most important part of writing a killer copy? I bet you already know the answer. It is, of course, the writing of a attention grabbing headline. If you are a copywriter, you should know there is a formula for writing a good headline, and that is…


Listen to this: A Strong concept can often overcome a weak copy. But, a good copy, no matter how brilliantly written can almost never overcome the handicap of a weak concept and “off-target” strategy. Still and all, the ability to write “killer” copy is a vital ingredient.
Which stands for:

  • Attention
  • Interest
  • Desire
  • Action

But within this four words, there are 4 important ingredients that need to be focus in order to create and build a good headline. In this particular post, I’m going to go deep into the core of AIDA by showing you the 4 important ingredient you need to know, to craft a good headline.

Ingredient Number 1 :

Start your headline with words of emotional “NEWS”…

For example:

  • Announcing…
  • Introducing…
  • Presenting…
  • New…
  • Now…
  • At Last…
  • Warning…
  • Finally…
  • Discover…

Ingredient Number 2 :

Feature your headline with irresistible offers…

For example:

  • Feature reduce price
  • Feature an easy payment plan
  • Feature free offer
  • Feature information of value

Ingredient Number 3 :

Begin or insert you headline with emotional curiosity words…

For example:

  • How to…
  • Which…
  • Why…
  • Who else…
  • What…

Ingredient Number 4

Address your headline to a specific person, group, date or time. By using “specific,” is to create a believability to the prospect’s mind. The more ‘specific” you are, the more trust your prospect will have towards your claim. Here’s a headline by Gary Halbert, that had 3 ingredient in a headline…

Check This Out :

“Announcing Kacey Furniture Lowers Price On All Furniture By 51.3% During Special 12-hour VIP Sale On Saturday, September 12, 1992 !”

He had got…

  • Emotional News (Announcing)
  • Irresistible Offer (Lowers Price On All Furniture By 51.3%)
  • And Specific in it (12-hour VIP Sale On Saturday, September 12, 1992)

Hows that for a good headline?

Stay Frosty

The Bad Blogger

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This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first. Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.

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{ 9 comments… read them below or add one }

chanikacha September 21, 2012 at 6:41 pm

This is an amazing write up! I think I need to put the AIDA formula when I am writing. Since AIDA aims for people that has Attention, Interest etc it will help your article to entertain others to read it.
chanikacha recently posted..סכיניםMy Profile


Sourish October 12, 2010 at 11:55 pm

sometimes i end up writing a long title/ Recently i read in google seo guidebook . Google dsnt like long title names , they strip off the tail

Sourish recently posted..Limerain Jailbreak Video TutorialMy Profile


The Bad Blogger October 13, 2010 at 12:52 pm

you are right, google doesn’t like long title, but you must understand a very important element and that is… you are writing to a human not a system… what I mean is if you are writing just to get ping by google… will and keyword title will do.. but if you want to be writing to a human… then long title might work extremely well if it got the AIDA formula installed in it…


Steven H October 5, 2010 at 10:16 pm

I like Ingredient 3. I have found great success in posts that start with “How to.”

Thanks for the tips, it is much appreciated!
Steven H recently posted..PsychNews- Sep 26 – Oct 2My Profile


The Bad Blogger October 6, 2010 at 10:26 am

how to is definitely the best for anyone who do not know how to start a headline…


GarykPatton June 16, 2009 at 8:45 am

Hi! I like your srticle and I would like very much to read some more information on this issue. Will you post some more?


kenwooi May 21, 2009 at 6:26 pm

hmm interesting.. =)


The Bad Blogger May 21, 2009 at 3:34 pm

Bati’s blog tips – Just use either the contact option above or guest post option on the main menu bar at the top of the blog.


Bati's blog tips May 21, 2009 at 3:11 pm

Em, It’s interesting. I think the most important thing is interest. Without it nothing could be done.
Anyway, I have write a guest post and how I can send it to you?


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