How To Create A Head-Turning Hook And Attention Grabbing Headline Using The Core Of AIDA Formula !

So, what is the number one and the most important part of writing a killer copy? I bet you already know the answer. It is, of course, the writing of a attention grabbing headline. If you are a copywriter, you should know there is a formula for writing a good headline, and that is…

AIDA

Listen to this: A Strong concept can often overcome a weak copy. But, a good copy, no matter how brilliantly written can almost never overcome the handicap of a weak concept and “off-target” strategy. Still and all, the ability to write “killer” copy is a vital ingredient.
Which stands for:

• Attention

• Interest

• Desire

• Action

But within this four words, there are 4 important ingredients that need to be focus in order to create and build a good headline. In this particular post, I’m going to go deep into the core of AIDA by showing you the 4 important ingredient you need to know, to craft a good headline.

Ingredient Number 1 :

Start your headline with words of emotional “NEWS”…

For example:

• Announcing…

• Introducing…

• Presenting…

• New…

• Now…

• At Last…

• Warning…

• Finally…

• Discover…

Ingredient Number 2 :

Feature your headline with irresistible offers…

For example:

• Feature reduce price

• Feature an easy payment plan

• Feature free offer

• Feature information of value

Ingredient Number 3 :

Begin or insert you headline with emotional curiosity words…

For example:

• How to…

• Which…

• Why…

• Who else…

• What…

Ingredient Number 4

Address your headline to a specific person, group, date or time. By using “specific,” is to create a believability to the prospect’s mind. The more ‘specific” you are, the more trust your prospect will have towards your claim. Here’s a headline by Gary Halbert, that had 3 ingredient in a headline…

• Emotional News (Announcing)

• Irresistible Offer (Lowers Price On All Furniture By 51.3%)

• And Specific in it (12-hour VIP Sale On Saturday, September 12, 1992)

Hows that for a good headline?

Stay Frosty

The Bad Blogger

Also Known As “The Head Blogger”

Tagged as: AIDA, Core, Create, Formula, Headline

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