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How To Cash In Big By Using Contest To Hype Your Promotion !

13/06/2010 · 16 comments · Blogging, Internet Marketing


in Blogging, Internet Marketing

Thumbnail image for How To Cash In Big By Using Contest To Hype Your Promotion !

You know, I doesn’t know hyping is good or bad, but I do know at least hyping is not lying, so is always alright to hype. Anyway, now a days there are many bloggers who create contest on their blog with support of multiple sponsors and it makes me feel I need to write something that concern about contest. You know, I guess I’m always the type of strange blogger in the blogging sphere that actually dig in to find a way to create something that…

Almost Nobody
Talks About Anywhere
In The Blogging Sphere !

Listen: what I’m about to tell you is something I had never seen any blogger done before, and if you think is not gonna to work… think about it again because this had work since the 50′s and it is being used even right now in the direct marketing world and guess what?

Top Blogger Such As John Chow,
Problogger, Copyblogger And
The Rest Of The Blogger
Might Not Even Had A Clue About This !

Well, I’m not saying I’m better then them (maybe one day I will), I’m just saying they might not had realize this since they never really dig in hard enough to find out how this work. Look: every blogger creating contest out there always think once the contest is done, winners had been announce and prizes had been given out…

They Will Increase Their Readership And
Traffic From There On !

But here’s something that almost nobody even realize and think about…

The Cash Isn’t Coming In
To Their Bank Account !

So, what is this all about? Well, before I go deep into what I’m about to reveal, I did like you to hear a short story I extracted from one of Gary Halbert’s letter which will help to connect the dots for you at the end of this post.

Here’s the short story,

Once upon a time, there was a man named Thomas Hall who was the head of a crew of guys who were selling vacuum cleaners somewhere in Texas. Anyhow, somewhere along the line he got the ideal of renting a booth at a country fair and holding a drawing for the folks who wanted to win a free vacuum cleaner.

And so he did. And, after he had collected all the entries, he went ahead with drawing and gave away the free vacuum cleaner to the winner.

But he didn’t stop there. No, sir. What he did next was he wrote a personal letter to all the other people (who didn’t win the vacuum cleaner) and told them they had won a very valuable second prize. And what was this valuable second prize? Simply this: It was the prize of being able to come to his place of business and buy a vacuum cleaner minus the rather substantial commission that was normally paid to his door-to-door salesman.

It work like crazy. People were lined up around the block outside his little store just waiting to come in and snag one of those vacuum cleaners at an honest and sizable discount.


So, after reading the above short story, do you have any ideal what is the secret? If not, don’t you worry because I’m going to go into details through out this post so that you get it and can drive it home on your next contest launch. But first of all you need to know one important factor that make the selling of vacuum cleaner successful. And guess what is it? It’s this…

People Do Not Enter
A Contest To Win Something
They Do Not Want !

Therefore, as a general rule, a construction worker will not enter a contest to win a knitting machine nor, by the same token, will a housewife enter a contest to win a steam shovel. This is a very important factor of information. What I’m trying to illustrate to you is…

Anybody Who Enters A Contest
To Win A Certain Item
Is An Excellent Candidate
To Buy That Particular Item !

So, if you are creating a contest, the very first thing you need to do, is allow people to sign up for your contest to become a potential candidate on you list. Look:  I had seen a lot of blogger who do not do this first step and in the end he give away valuable prizes without a good return in cash. I bet that’s not what you want, although it will increase you readership as well as your traffic but without increase in cash… guess what?

It’s Not Gonna
Make You Any Happier !

Now pay attention here: After the whole contest ended and valuable prizes had given out to the first, second and third winner, do not pull it off all the other potential candidate that never won away. At this point, send them a personal message (using an autoresponder if the list is big, but if the list is small, send them one by one) to tell them…

“You Have Won A Consolation Prize !”

To what I believe, I bet who ever join a contest that never win the first, second or third prizes will eventually open the consolation prize. Why? Simple this: Everyone doesn’t want to lose and losing is the number one thing that almost everyone that walks the face of the earth doesn’t want in any sort of their life, so sending them a personal message with that title, I can guarantee 99% of the candidate will…

Open The Email And
Read What He Had Won
For A Consolation Prize !

And in the message you can thank him for signing up for the contest and telling him what consolation prize he got. And what is the consolation prize he got? Simply this: A discounted prize to get what the first, second or third winner get it for free. But before you think about doing this powerful secret that I had just told you, here’s a more powerful secret that might just…

Blow Your Mind Off !

Here’s what’s the hype all about:

  • In your personal message to all the candidate who did not win any prize, tell each and everyone of them that they had to claim their consolation prize which is a discounted prize of what the first winner got before a certain deadline because if not, you will give the consolation prize to someone else after them.
  • And if they did not claim, you will send them a second message telling each and everyone who did not take up the first consolation prize that they had a chance to get a discounted prize of what the second winner got because the previous candidate did not claim his consolation prize within the deadline that was instructed.
  • And if they did not claim again (which is less likely to happen), you will send them a third message telling each and everyone who did not take up the second consolation prize that they had a last chance to get a discounted prize of what the third winner got because the previous candidate did not claim his consolation prize within the deadline that was instructed.

Well, I do hope you understand what I had just wrote above, is a hype and it’s definitely not a lie. But I also want to let you know a concept that is so obvious that it may have plumb evaded you. And, it’s simply this…

Every Potential Candidate
That Opens Your Consolation Prize Email Message
Is Worth X Amount Of Money To You !

Wouldn’t being paid or increase in cash to create contest a better ideal or getting more readership and traffic a better ideal? I bet being paid or increase in cash is what you really want. Come’on tell me which blogger create contest doesn’t want cash coming in to their bank account? Not me… and I bet you are not too. Look: Blogging for money is a business and not a playground, you should understand whatever that could bring in cash into your blogging business is always…

Something You Should Look Into And
Not Something You Should Ignored !

I do hope this post had given a great deal of a secret to you in creating a contest that will increase your bank account and if you think what I just told you is bullshit or stupid or nothing, well… guess what…

It’s None Of My Business Anyway !

All The Best To Your Next Contest,

The Bad Blogger

Also Known As “The Strange Kind Of Dude”

P.S Here are two important consideration you need to know:

  • In your contest always give away something valuable that relates to what you are selling or targeting.
  • To all those that never won, give them something valuable such as discount to what you are selling.
  • Always put’s a deadline for them to claim the prize or else his prize will be given to someone else.

Article by

This bad boy delivers the oohs, ahhs, and woes of money matters like any man would... rough. He's frank, to the point and likes it raw. There's no sugar coating here, except for the taste of sweet success and the beautiful women who love it just as much. TheBadBlogger.com is a blog pictured and accented with the likes of lovely ladies and while the dames tend to be a delightful distraction, The Bad Blogger always takes care of business first.Find out how you can improve your marketing tactics, money matters and blogging techniques by Subscribing to his RSS Feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may reprint this post provided you leave the content, links, author, and "about the author" section at the end intact.

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{ 13 comments… read them below or add one }

keepingitonethousand June 14, 2010 at 2:03 am

Valuable information!!!!
keepingitonethousand recently posted..LIVING A LIEMy Profile

Reply

The Bad Blogger June 16, 2010 at 12:57 am

Thanks for reading my post ! Hope to see you around soon…

Reply

FreeMoneyMaker June 14, 2010 at 8:34 am

Oh what a topic I found today,its a lot of inspiration for a blogger to know the details story behind a blogger program.Did you know I had planned many contest for my blog to increase traffic,but it failed every time,because I just copying the idea what other blogger did.I do,t know whether you are better than john,problogger or not,but I can say you too have lot of potential to become successful like them .Thanx dude for sharing this great thought,Have a good day.Wish you all the best.

Reply

The Bad Blogger June 16, 2010 at 6:29 am

Thanks for reading my stuff… all the best to you too…

Reply

Eric Jones June 14, 2010 at 6:22 pm

Great information friend! I like the idea of contest and consolation prizes as a way to drive traffic. Thanks for sharing. It’s a great point you’ve made when you stated that people don’t enter contests for prizes they don’t want. This article has definitely left me with some ideas to ponder on.
Eric Jones recently posted..Market Your Online Business Inside The Twinity Virtual UniverseMy Profile

Reply

The Bad Blogger June 16, 2010 at 6:28 am

I hope it bring cash for you too not just ideals…

Reply

Agent Deepak | Blogging, Marketing & Success June 15, 2010 at 6:34 pm

Awesome story of Thomas. I love his idea.
Agent Deepak | Blogging, Marketing & Success recently posted..Blog Marketing Method – Article MarketingMy Profile

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The Bad Blogger June 16, 2010 at 12:58 am

Well… his the guy that actually make Gary Halberts road to success…. sort of because since he was mention in the very first Gary Halbert letter in 1986…

Reply

Martin June 17, 2010 at 12:14 am

Another day, and another great post! Woot woot! Seriously, great post. Keep it up!

Reply

The Bad Blogger June 22, 2010 at 6:16 pm

Thanks for the encouraging words, I appreciate it… hope to see you around…

Reply

Reesa June 22, 2010 at 5:12 pm

My question to you Bad Blogger, have you tried out this secret formula yet and if so, what were the results?
Reesa recently posted..Creating an income online readers tipsMy Profile

Reply

The Bad Blogger June 22, 2010 at 6:18 pm

I have never try it all, and I got this ideal from the newsletter I read from Gary Halbert, well I believe it will work….

Reply

Wong Chendong aka The Bad Blogger
Twitter:
May 6, 2011 at 8:51 am

That’s why you have to give out something valuable rather then cash alone, if the winning cash is small.

Reply

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