Dan Kennedy, one of the world best copywriter used to say…
“If You Haven’t Offend Anyone By Noon,
You Are Not Marketing Hard Enough !”
I know it sounds crazy – “why would I want enemies? I need all the customers I can get!” But hear me out for a minute…
Who Do You Know that Doesn’t Have Any Enemies ?
Are They Memorable ?
Now, think about this…
- Charlie Sheen has CBS
Get the point? Take a look at all of these people and you’ll see a list of drama filled excitement that not only gets your attention, but lasts in your memory for long periods of time.
And though we usually can’t help but to choose sides, almost every side has supporters. You might think that Salty Droid were an outcast in the marketing world, but…
You’d Be Wrong !
His blog gets a ton of traffic, and people love him for his relentless aggression. It gets so juicy that people can’t help but to visit his blog to see…
Who He’s Bashed Next !
Another reason to have enemies is to be right. Let’s face it, blogging is a giant echo chamber full of repetitive ideas, many of which are untested, and copy/paste advice. Someone has to set the record straight, which means they’ll have to….
Break a Few Eggs
in Order to Make an Omelette !
In the words of Albert Einstein:
“Great Spirits Have Always Found
Violent Opposition from Mediocre Minds !”
Erika Napoletano, author of Redhead Writing, has a famous column called “The Bitch Slap” in which she takes people to task for a variety of…
Absurd Business Practices !
Though she might make a few enemies in doing so, her humorous approach soothes the sting and makes it work. This is one of the reasons her average blog posts receives…
Hundreds of Tweets,
Facebook Shares, and
Perhaps the best reason to make a few enemies is because if you don’t, you can’t stand out. Blog like everyone else, and you look like everyone else, which is great if you want to fit in and be broke, but horrible if you actually want to claim…
Your Own Turf !
In lashing out a bit, you share part of your personality, and help entrench yourself in the minds of people that think like you. This is how 37 Signals built their blog to prominence, and look what it did for them – they have a book deal, hundreds of thousands of fans, and a multi-million dollar business. I’d say…
That Worked !
I don’t recommend that you make enemies just to have them (you probably have plenty to spare already), but if you do it with style and class, there’s absolutely no reason why it can’t help you move your blog into the forefront to help you claim…
The Audience that
You Deserve !
Just ask yourself…
How Can People know What You Stand for if
They Don’t Know What You Stand Against ?
Blog With Style & Class,
The Bad Blogger
Also Known As “The Bad Blogger You Don’t Want to Mass With”