I have something really important to tell you about today, but before I do that, let me just quickly talk to you about a marketing phenomenon that really blew my socks off when I first heard about it. I don’t remember who introduced me to it, but it’s called…
Unconscious Parallel Assumptions !
Now, in case you don’t know, those assumptions (also known as UPA’s) are decisions we automatically make about something based on an unrelated stimulus. I know it’s a mouthful, but let me explain it to you through a few examples:
- Let’s say you walk into a book store. What do you do?
You automatically assume that the more expensive books are better than the cheap ones.
- You walk into a restaurant, go to a rest room and see it’s dirty. What do you do?
You decide that since the bathroom is not very clean, the people cooking your food are not very clean either.
- Lastly, let’s just say you got to a website that’s poorly designed. What do you do?
You automatically decide that the content or a product on it has to be low in quality.
Now, obviously, the price of the book doesn’t determine the quality of the information that’s in it. In most cases, the price is determined by the market and the marketing, not by…
What the Book
Actually Says !
Of course, the cooks don’t clean bathrooms, and they’re most likely not even in charge of keeping them clean. The cleaners clean and the cooks cook. The fact that the bathroom is dirty is not a reason for you to think that whoever is making your dinner…
His Hands !
Lastly, the fact that a site you saw is poorly designed doesn’t mean that what it has published on it in terms of content or product is of low quality. The editor probably doesn’t even touch the design part of the site. He just shares awesome information while the designer does his best to…
Make the Site
Looks Good !
See, how unrelated the assumptions and the stimuli are? Yet, we are hard wired to make those assumptions.
isn’t it ?
Now, what I wanted to share with you today is in my opinion about a WordPress Thesis skin called Thesis Product Skin by Hesham Zebida that’s going to be related to UPA’s. I am sure you know that WordPress is arguably the most powerful blogging platform out there, and Thesis is, again, arguably…
The Most Powerful Theme
for that Platform !
Well, Thesis Product Skin makes it very quick and easy for you to create sales pages, optin pages, launch pages, one time offer pages, coming soon pages, and more.
Why is Thesis Product Skin Important?
Because as an Internet Marketer, you need all those pages to succeed in any business online. Up until now, creating them took many hours and even days, but now you can have your very own, awesome-looking sales page, squeeze page, landing page or anything you want, in just…
30 Minutes from
That’s all it takes. It’s very easy. Just install WordPress on your hosting, fire up your Thesis Theme (which literally takes 4 clicks to do), load up Thesis Product Skin following the guidelines you’ll get in the installation manual and…
You’re Ready to Roll !
When you log into the widget area of your WordPress dashboard, you’ll have a chance to drag and drop widgets that are exclusive to this Thesis Product Skin and you’ll have your page ready…
In No Time !
The cool thing about Thesis Product Skin is that you can very quickly and easily customize the look and feel of whatever you’re creating right withing your dashboard.
It Doesn’t Matter
What Type of a Page
You’re Making !
Want to set a background image quickly and easily? Want to add and remove graphics and photos from your page with no hassle whatsoever? Want to add testimonials, guarantee boxes, optin boxes, count down timers, HTML blocks or…
Just Anything Else
You Could Think of !
It only takes just a few clicks. With Thesis Product Skin, you can have your pages look extremely professional and have that crisp guru feel to them. Now you have complete control over the Unconscious Parallel Assumptions your viewers are going to make when they first see your site and those assumptions are going to help you sell pretty much anything you want…
At Any Price
You Set !
That’s how powerful it is! Using this skin, you will also save a whole ton of time and effort when building your pages without paying outrageous designer or programmer fees. I love Thesis Product Skin and I know…
You’ll Love it, Too !
But, there are two things I didn’t particularly like about it, though, so let me tell you about them. You see, Thesis Product Skin is not a stand alone theme. It would really be nice not having to pay for Thesis to be able to use this, but then if you consider the benefits you get from using this tool, the cost of Thesis, which you can use on multiple sites if you have the right license, by the way, is…
Very Well Worth it !
The other thing that might be a bit of a set back is the fact that Thesis has a bit of a learning curve attached to it and if you’re a newbie, you might have a hard time…
Figuring it Out at First !
There’s Just No Need for it !
The Bad Blogger
Also Known As “The Skin Blogger”