You’ve come up with an awesome title that really grabs the reader’s attention. You’ve used the first paragraph to hook them in, and you’ve delivered some truly awesome content throughout the post.
Now it’s time to think about the end. Believe me, the end of a blog post is every bit as important as the beginning. It’s your chance to make people remember you and keep them coming back for more.
But how do you finish up? After all, you can’t just say “adios” and leave it at that!
1. Summarize Your Post
Perhaps the most popular way to end a post is to simply summarize the content in a few words. Write one paragraph that gives the reader the main ‘gist’ of the post and which re-emphasizes the major points.
When you think about it, this is a really logical way to finish up. The intro tells them what you’re going to say, the main body tells them, and the end of the post neatly summarizes it all into a nutshell.
If you want to spice things up a bit, you should also consider one of the ideas below.
2. Tell the Reader to Take Action
At the end of the post, it is a great idea to tell your reader to take some sort of action. This could be leaving a comment, signing up to your email newsletter, or even buying your product.
But whatever you want them to do, make sure you come straight out and TELL them clearly. In the world of marketing, there’s no room for beating around the bush! You have to make it abundantly clear what you want them to do (and make it as easy as possible for them to do it!)
3. Ask Your Reader to Share Your Post
The truth is people are highly likely to share your content if they were impressed by it. And the more shares you get, the more people who get to benefit from the information and the more exposure you get for your blog!
If you want more social shares, be sure to come out and ask people to share it at the end of the post. In addition, make sure you insert some social sharing buttons so that people can do so quickly and easily.
4. Ask Your Reader a Question
Nobody likes a “dead” blog where there are no comments or signs of life. In an ideal world, you want to create a community of active readers who are engaged in your content and who join in the conversation by sharing their own thoughts and opinions.
If you want more comments and more interactions, all you have to do is ask for them at the end of the post.
“What do you think? Do you have another tip you’d like to share? Please let me know in the comments section below.”
5. Link to Another Useful Post
If your blog has lots of existing content that readers might find useful, why not mention it at the end of the post?
By recommending other content they could read on your blog, you can give them a reason to stay around for a little longer and provide your readers with even greater value.
6. Tell Them About Your Product Or Service
I assume that you want to make money with your blog, right? If you have a product or service that you want to sell to your readers, it’s a good idea to mention it at the end of the post and provide a link for them to check it out.
To be effective, the offer must be highly relevant to your niche. If you can offer something that really helps your readers and provides them with fantastic value, you should find it easier to make the sale.
7. Ask Them to Subscribe to Your Email Newsletter
You’ve surely heard the expression “the money is in the list.”
Well, it really IS – and if you’re not currently building an email list, you need to start right now!
Of course, there are countless ways to generate new subscribers and boost the size of your list, but one of the best ways is to simply mention your newsletter at the end of your blog post.
Remind people why they need to subscribe and be sure to also include an actual sign-up form so that they can easily submit their details.
8. Tease Them About What’s Coming Next
As a blogger, the ideal scenario is to build up an audience of loyal readers who keep coming back to your blog and who actively look forward to every post.
To encourage this, it’s a great idea to tease them about the future content you’ve got planned.
That juicy blog post you’re going to publish next week that you just KNOW people will love? Tell them about it at the end of your previous post and tease them a little bit about what you’ve got coming up.
When you actually publish that next post, you’ll already have an excited audience who are just waiting to read it!
9. Set the Reader a Challenge
A great way to end your post is by setting the reader a challenge. Get them to personally take action on what you’ve been talking about and encourage them to do something that will help them grow and improve.
10. And Follow Up With Them
If you don’t follow up with people, they will probably forget what you’ve asked them to do! I’m afraid it’s human nature to be lazy or become distracted, so make sure you follow up with people every once in a while.
So, there you go. I hope you found these ideas useful.
On a final note, I must say that there isn’t a right or wrong way to end a blog post. I would suggest trying out these ideas and testing each one to find out which works best on your individual blog. After all, every blog is different, and so is every market and audience.