With so much competition out there, how can your blog stand out?
We have many hats to wear as bloggers and so many details to pay attention to when it comes to writing, isn’t it?
Headings, subheadings, keywords, content, bringing value, and the list goes on.
Despite the long list, when it comes to the writer’s hat, one of your main objects is captivating your readers.
When you craft an enticing blog post, and you delight your readers, chances are, not only will they come back for more blog posts, but also they will become your die-hard fans and share your content.
I’ve gathered actionable tips that have made a difference in my writing, and I believe they can help you too.
By the end of this post, you’ll learn how to captivate your readers and leave them begging for more.
1. Learning from Others and Writing for You
Writing blog posts that truly captivate your readers can be tricky, especially since readers tend to like different things.
No formula will help you write a blog post that every reader will enjoy.
People have their own preferences.
Most likely, if you’re passionate about your blog and your niche, you are part of your target audience.
Which means you have your likes and dislikes about the blog posts you read.
Take the blog posts you like the most and analyze them.
Once you have a clear idea of how they crafted the blog posts you like, which doesn’t necessarily needs to be within your niche, you can transfer that into your writing.
Add those touches to your writing style and read your blog post.
If you like it, it’s a good start. You already have one captivated reader, don’t you?
2. Getting Your Readers Engaged
A massive part of captivating your readers and leaving them wanting more is getting them engaged.
When a blog post feels like a conversation between friends, it’s easier for the visitor to keep on reading.
Most people would much rather read a blog post that’s written in a conversational tone, peer to peer, than an article that has a superiority tone to it.
The key to creating engagement is knowing your readers.
Put yourself in their shoes and read your blog posts.
Do you sound like a friend or a boss?
Other ways to increase engagement within your blog posts are:
Once you get to know your audience well, it will be much easier to captivate your readers and leave them begging for more.
3. Choosing the Right Words
Your choice of words can be the difference between composing the perfect symphony or creating a screeching sound in your readers’ mind.
To craft a compelling blog post or any writing assignments, take some time to think about your word choice.
For instance, if you read “He was very scared,” do you really believe it?
Maybe. What if, instead we choose to word it like “He was terrified”?
The impact increases.
You can go even further and use descriptive writing, as the name suggests, describing his sweaty palms, shivering bones and eyes opened so wide it felt like they were going to pop out.
We’ll talk more about descriptive writing in the next tip.
In this example, the word very, even though it’s meant to intensify the feeling, ends up doing the opposite.
Whenever writing or editing your blog posts, ask yourself if there’s a better word to convey your ideas.
Also, make sure you:
4. Painting a Picture of the Finish Line With Descriptive Writing
When writing a captivating blog post, it’s crucial to pull your readers in, right from the start.
Do travel agencies ever mention the uncomfortable flights and 10-hour connections before arriving at that gorgeous white-sandy beach?
Or carrying the heavy bags while trying to find a taxi?
Off course not, most people would rather stay home.
Instead, they show you breathtaking images and make you wonder how amazing it would feel to spread your toes on that velvety white sand, don’t they?
The idea behind descriptive writing is to form an image in your reader’s mind.
Use details, set the scenery and place them in the picture.
When you start your blog post, make sure it gives your readers a clear image of the finish line.
5. Creating a Captivating Introduction
Along with giving your readers a clear picture of the finish line, an introduction can be structured in many ways.
One way to captivate your readers is to use the following components:
To take on these three elements of introduction, you can use stories, case studies or facts.
Knowing your readers will come in handy here when you need to decide the best route to take based on their personality and preferences.
Then, you can end your intro with a one-sentence compelling summary of how the blog post can help the readers.
6. Letting Readers Fill in the Gaps
In the movie industry, there’s a part of the dialogue called exposition.
That’s when characters say something to give viewers an explanation of sorts.
Remember when the villain thinks he won and tells us his whole evil plan?
Sometimes it’s necessary for us to understand the plot, but, when overused, the movie becomes dull.
Moviemakers say you should give viewers 2 + 2 and let them figure out it’s 4.
The same idea can be applied for writing blog posts that captivate your readers and leave them begging for more.
7. Appealing to Multiple Senses
As humans, we have the fascinating ability to feel something just by reading about it.
When words trigger our multiple senses, the reading becomes much more powerful and memorable.
Through sensory writing, not only can we see something in our mind’s eye, but also hear it, smell it, taste it and touch it.
Some examples of sensory words you can use:
Sensory writing can be mostly found in fiction writing.
But, despite common belief, it can just as well be used in non-fiction.
We can add it to abstract concepts, for example, dazzling your readers with vibrant stories.
8. Checking Your Blog Post’s Readability
Another essential aspect of captivating blog posts is readability, which means how easy it is to read and how well it flows.
The harder your blog post is to read, the easier it will be for the reader to give it up and move on to another blog.
Checking your article’s readability will ensure you keep your readers hooked.
Here are some elements of readability:
9. Connect With Your Readers
Whenever you are writing or producing any type of content, your audience should be on your mind, front and center.
The way you write can help you establish a connection with your readers that makes them feel like they know you.
That’s the sparkle you need to start creating a relationship with readers.
Then, you can encourage them to share something about themselves in the comment section, which furthers the relationship and eventually, builds trust.
Encouraging Readers With Your Final Words
If you don’t tend to postpone taking action, that’s fantastic and also, rare.
Unfortunately, most of us tend to procrastinate.
Even when we look for information and find actionable tips for something we want to do, it’s hard shifting gears and moving towards action.
When you write a blog post, your closing paragraph should encourage your readers to take action.
It’s the perfect time to discuss any objections they might have or hurdles they might encounter when trying to solve the problem your blog post tackles.
Removing these obstacles will help them implement your tips and get results. Which, in turn, will bring them back for more.
You might be wondering how you’ll be able to apply all of these tips to your writing.
It might seem like a lot, especially for beginners.
Here are my encouraging words to you – start with one.
Apply one of these tips, a few times and see how it feels. Over time these practices will become second nature to you, and you won’t even realize you’re using them.
Writing the Best content Can Only Take You So Far
Here’s the thing, writing the best possible content is vital to succeed and stand out from the competition.
With high-quality, captivating content, potential readers can become your fans and eventually, help you get the word out.
However, writing is only one of our blogger hats.
Getting traffic to your blog posts is a must, especially when you take the time to write such tasty articles.
There are many strategies to bringing in traffic that you can apply.
If you want to learn more about getting traffic, fast, Wealthy Affiliate platform is a fantastic option.
They’ve created a space that can help bloggers and affiliate marketers thrive.
When you join WA, you can learn all about blogging as an affiliate marketer, what are the best strategies for you, how to get the most traffic and you get access to a massive community that’s always ready to help.
WA focuses on proven strategies, unlimited revenue sources, profitable actions, and engaged community.
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