I’ve been around the blogosphere for many years, and I’ve read just about every type of blogging lies there is. I’ve seen masters of prose, masters of spin, masters of drama, and masters of nothing at all.
So, here are 13 common blogging lies you come across in the blogging world. Let’s expose them – and put them to rest!
1. Keep Trying
“Just keep trying and you will succeed!” Bloggers love saying this, and while it might not be a total lie, it’s not the whole truth, either. It’s entirely possible that you’ll work your ass off and never make a dime. Sometimes, quitting is the best option.
2. Great Post!
Be honest… you never read it! How many times have you or someone you know commented on a post you didn’t finish or even try to read? It happens more often than you think.
3. Content is King
I once believed that content really was king. Many years back, when all those power blogger such as Problogger, Copyblogger, John Chow and many others were starting to become famous, content really was king of the kings.
Today, regardless of how good your content is, if you know no one in your niche, nobody will give a damn about what you write. So who is the king now? One word: Connections.
4. SEO is King
Whoever said SEO is king should slap himself on the face. Regardless of how good you are at optimising your content, you’ll never ever get to the top spot on Google unless you’re connected with the biggest blogs in your niche.
Truthfully, even if you have connections to those big blogs through links in your content, you still won’t get the first spot on Google.
5. I Care About You
There are many bloggers who say this – even professionals and gurus. The truth is, they really care if … You see the word “if”? Well, that means they care “if” you follow their instructions, which usually means buying their stuff.
Of course, they’re not superheroes. They’re just like us. It’s up to you to decide who you want to listen to.
6. Anyone Can Do It
Really? Well … no. Ask yourself how much information you’ve learned compared to how much action you’ve actually taken. There’s a limit to what we can do – not because of our resources, but because our mind is lazy.
If anyone can do it, there would be thousands or even millions of Steve Jobs and plenty of Apples competing for our pocketbooks.
7. Must Post Daily
I had said this many times and I intend to say it as often as possible because this is one of the biggest lies out there. It causes every blogger to throw their hard work to the devil. Don’t believe in this statement unless you have the resources and the ability to post daily.
8. It’s Easy to Make Money by Blogging
Are you raking in a six-figure income from your blog? Once you hit six figures, please let me know. Then I’ll ask you again whether making money from blogging is easy or not.
9. Posts Should Be Long
Who the fuck made up this rule? Funny – the people who post advice on how many words you should post are typically people who don’t have anything to post.
Just remember this sentence: There is no long or short content, only boring content.
10. I Bookmarked Your Blog
Admit it. I know you didn’t. You probably bookmark more porn sites than other sites in your niche.
11. You Don’t Need Experience
Try driving a car without any experience, and see how well you drive. Now, try blogging without experience and see if you can make money blogging. The truth is that everything you do in blogging just builds experience. Without it, you’ll never learn.
12. More Traffic = More Money
Have you heard of a blog called “The Secret Diary of Steve Jobs”? As its name suggests, it’s a fake blog supposedly written by Steve Jobs. The blogger’s actual identity was revealed in the New York Times, which sent a half-million people to his blog in one day. Nice, right?
And how much did he earn from that single day? You won’t believe it: about $100 in Adsense. Can you imagine getting half-million visitors and earning only a hundred dollars? Now tell me: do you still think that more traffic = more money?
13. I Don’t Blog for Money
Unless you’re blogging about personal stuff, please don’t tell me you don’t blog for money. Everyone, including me, intends to make money via our blog at some point.