If you’re wondering how to write a catchy lead for your blog post, then stay tuned. I’ll show you how to craft openings that keep your audience reading.
But first, let me address the elephant in the room: if your headline sucks, what I’m about to share with you will never work.
But let’s assume your headline is strong. To follow it up, here are 13 unique openings that will keep your blog audience reading.
1. The “If-Then” Opening
This famous opening has been used by many top copywriters such as John Carlton, Gary Halbert, and many others. The reason why so many pros use it in advertising is because it works, provided the text targets the right audience.
If-then can also be used as an opening for a blog post. For example, I used it to lure you into this post. Although it’s a powerful opening, don’t use it on every blog post you write. Your readers will be bored by reading the same structure again and again.
2. The “Fast and Furious” Opening
You want to be fast, you want to be furious, and you want to give your readers answers. Here’s an example:
- Want to learn how to write killer openings that keep your audience reading? Here are 7 killer ways to do that.
Ask one question, then reveal the answer. This type of opening is mostly used for a list post.
3. The “Artist” Opening
Want to know how an artist creates a painting? He asks himself: I have an image in my mind, but what will it look like when I paint it in real life? Slowly, his mind connects with his hand and he starts to paint.
You can do that, too. Here’s how to start the ‘artist’ opening:
- What if you could write you blog post without experiencing writer’s block and finish all your content in blazing-fast time?
- Imagine the day you start getting lots of traffic and comments on your blog. How will that feel?
- What will you be able to do if you could speak multiple languages?
4. The “Shock Effect” Opening
This opening is good to use when your blog post describes shocking news or statistics. Just use a question in the opening. Here are two examples:
The shocking news blog post opening:
- Did you that know Accel Partners pushed former Facebook president Sean Parker out after a cocaine-related arrest in North Carolina?
The shocking statistic blog post opening :
- Did you know that 172,800 blogs are posted on the Internet every day?
5. The “Empathy Question” Opening
Empathy is a powerful marketing tool for writing a sales message. Using it in the opening of a blog post can easily lure your readers into your first paragraph, provided you’re addressing your target audience.
Here are two examples:
With a single question, target the problem you address in the blog post:
- Are you tired of writing blog post after blog post and not seeing any comments? If your answer is yes, then I have important advice for you.
Using multiple questions, target the problems you address in the blog post:
- Having a hard time coming up with a blog post topic? Struggling to write a quality post every day? Are your posts boring? If you answered yes to any of these questions, you’re not alone. Here’s why…
6. The “I Don’t Know How You Feel About” Opening
This opening includes a little empathy in the sentence, because it communicates as if you’re talking to a single person.
Here’s an example:
- I don’t know how you feel about hiring SEO experts, but to me, there’s only one SEO expert out there: Google. Here’s why…
From the first sentence, you’re communicating to a single person, but you don’t have to guess how that person feels – you let him feel what he wants. From there, you can voice your opinion about the problem you’re addressing in a fair way.
7. The ‘’Compelling Story’’ Opening
This is the most common blog post opening, and the most proven opening of all time. But the fact is, most bloggers don’t have a good story to tell, because they don’t know how to connect stories to the topic or subject they’re writing about. And even if they do connect, the opening is boring.
To use this blog post opening, you can’t just tell a story – you need to tell a compelling story that works its way into your audience’s mind.
8. The ‘’Address Your Reader’s Question’’ Opening
If your readers ask you questions in your comment area or email you, you can use their queries to open a blog post. For example, a comment such as this:
- I opened your blog in Office and quickly scrolled down to content… can you give example of your goal… becz all i know ppl blog for just money…
You can write a post about this. Here’s what you might open with:
- A commentator recently observed that people blog only for money. He’s right, and I’m going to tell you why…
9. The “Personal Emotional Story’’ Opening
Do you have a story that might tap into your readers’ emotions? If so, you could use it to open a blog post, but the story will need to relate to the topic or subject you talk about in the post.
I don’t recommend getting too personal, but if your story could connect and solve problems for your readers, you might as well use it.
10. The ‘’Quotation’’ Opening
This is by far the easiest opening for a blog post. Just repeat a famous person’s quote that somehow relates to your subject. You can get a list from Google.
11. The ‘’Joker’’ Opening
Have you seen the Batman movies? You know who the Joker is, right? He always asks others, “Why so serious?” Well, in blogging, your opening sentence doesn’t always have to be so serious – and the best way to do that is to use jokes.
Jokes are fun and interesting, and keep readers engaged from the get-go. As always the joke must connect with your topic or subject.
Here’s an example:
- A husband and wife are trying to set up a new password for their computer. The husband puts, “Mypenis.” The wife falls on the floor laughing, because the screen reads: “Error. Not long enough.” Are your passwords long enough? Here are 7 ways to create a password long enough for you to remember.
12. The ‘’Benefit’’ Style Opening
You have a great idea for a blog post that could help lots of people. Why not extols the benefits and results up front? This will ensure your readers will get what they expect by the end of the post (provided your content delivers the benefits you promised in the opening).
Here’s an example:
- Today, I’m going to share 13 ways to write a lead sentence that will keep your audience reading. I’ll ensure that you’ll never again struggle to write an opening for a blog post.
13. The “Sexy and Dirty” Opening
This opening can lure almost every reader to read your first paragraph. It should be used only when you know how to use sexy and dirty phrases to connect with your topic.
Here’s an example:
- Has any girl told you this before? “I wish we could just leave this party and go somewhere private. I am just too horny!” Look, it doesn’t matter if the answer is yes or no, if you have the passion for blogging just like the girl with the passion for making love with you, you can be damn sure you will succeed in blogging. Here are 7 steps to blogging success…
Usually, I don’t recommend using this opening, but if you can connect, use it (at your own risk).