Take a look at a newsstand and you’ll quickly realize that there’s a magazine for every subject under the sun.
From fashion and lifestyle, to tech, photography, motoring, arts and crafts, interior design, hobbies… and so on. Quite simply, if people are interested in it, there’s a magazine for it.
But have you ever thought about what these top magazines can teach you about blogging?
After all, some of them sell millions of copies and have been around for decades, so you can be damn sure they know a thing or two about enticing readers and keeping them loyal!
So, here are 7 things bloggers can learn from top magazines:
1. You Must Get People’s Attention
Take a look at the front cover of any popular magazine and you’ll notice that it’s been carefully designed to do one specific thing…
Grab your attention.
The design and imagery will instantly catch your eye. The feature headline will draw you in and make you feel excited to take a peek inside. They might even advertise a freebie to sweeten the deal.
Quite simply, if they can attract your attention and make their publication stand out in the store, there’s a good chance you’ll slip it into your shopping basket.
And as a blogger you have to do the same thing. There are millions of blogs out there, so it’s important that yours stands out and makes people want to check it out.
How are you going to do that? If you want to be successful, it’s absolutely critical that you master this.
2. Give Away Free Stuff to Get People Hooked
Have you noticed that new magazines often give away free issues? The reason they do this is that they hope you’ll like the magazine and want to keep reading it – even at the regular price. In short, they want to get you hooked!
When it comes to your blog, you can use the exact same tactic to get people coming back for more.
Ok, so I’m guessing that your ultimate goal is to make money from your blog?
To do this, you must impress people with your content. If people come to your blog and are blown away by the quality of your articles, they’ll have no problem paying for stuff, buying your products and checking out stuff you recommend.
In addition, why not offer a downloadable freebie to build your list? For example, you might put together a free ebook, short report or checklist.
Impress people with your free stuff and the selling part will be super easy!
3. Use Powerful Images to Draw People in
Magazines are famous for using amazing photography. I mean, just imagine a magazine that was all text and think about how boring that would be!
But while a gorgeous photograph is a sure-fire way to pretty up a page and grab people’s attention, you also have to use them carefully.
I see so many bloggers who use poor quality images. Spend time sourcing high quality images – and use them wisely.
4. Make Every Sentence Count
Magazines have extremely limited space on each page, so it’s doubly important that every inch is used wisely. On the other hand, a blog has pretty much unlimited space, but this isn’t always a good thing…
I see so many long and rambling posts that in all honesty could probably be cut down to half the length!
If you want to write effective posts, you need to make sure that every sentence is meaningful. Focus each article on one main subject/point and ensure that you’re not just filling up space for the sake of it.
Remember: Less is more.
5. Keep a Bank of Content – and Schedule it in
Magazines always work ahead. They will have a bank of content ready for future editions, and this content will be ready and waiting for publication.
As a blogger, you really need to do the same thing. Create your content in advance and then schedule it in to be posted on a certain day.
In my experience, this is the only way to ensure that you keep the content flowing nicely and that you don’t end up in the horrible situation of staring at a blank screen thinking “I need to make a post TODAY but I don’t have a bloody clue what to write about!”
Creating your content in advance allows things to flow much more smoothly and it also massively reduces stress.
6. Use Headlines to Hook Your Readers
Top magazines understand how important it is to hook in their readers, and one of the main ways they do this is through headlines.
Take a look at the front cover of any leading magazine and you’ll see how they craft super catchy headlines designed to grab the reader’s attention and hook them in. If the cover succeeds, they’ll buy the mag.
As a blogger, you need to do the same thing. You want people to land on your homepage and be bombarded with articles they can’t wait to dive into.
Remember: a great headline will draw people in. A bad headline will turn them away.
7. Work Hard to Create High Perceived Value
We’ve all heard the expression “content is king,” but that doesn’t mean you should ignore everything else entirely.
Leading magazines work hard to create high perceived value. It’s the reason why they hire the best graphic designers and spend thousands of dollars on making sure their publication looks great on the newsstand – and it’s the reason why they choose to print on ultra high quality paper.
As a blogger, you need to work on this too…
Spend time making sure that your blog looks professional. Make the design look expensive, and generally do everything you can to ensure that people who land on your blog gain an impression of quality.
If you can do this, you’ll gain lots of happy readers.