Any successful blogger understands the importance of blogging regularly. You can’t just throw up a blog and leave six month long gaps between posts. To keep people interested, you have got to keep the content coming on a regular basis.
But while a constant flow of content is important, it certainly doesn’t mean that you should be posting any old crap to your blog just because you want to make a certain number of posts each month!
I see so many blog posts that are simply re-hashed garbage or obvious “filler” content that provides little or no value. Quite honestly, these sorts of posts have no place on your blog and should be cut out immediately!
So, let’s begin. Here are seven types of post you should not be writing as a blogger…
1. Posts that Rehash Old Content
This is a big one.
I’m all for re-purposing content, adding new information and generally updating it and turning it into something new, but there’s a world of difference between doing this properly and simply rehashing old content.
If you’ve already covered a certain subject several times before, do you really need to make yet another post covering the same ground? I’m sick and tired of seeing bloggers who have obviously run out ideas and are struggling to fill their blog with something half decent.
Ok, so it’s fine to re-purpose content from time to time, but PLEASE make sure there’s a reason why you’re doing so, and don’t make the mistake of making this your only “new” content. People visit your blog because they want to read something that’s genuinely new!
2. Posts that are All Theory
While theory is an essential element of any good blog post, the theoretical part must also be followed up with practical tips.
In short, people don’t just want to know the reason why they should do something; they want to know exactly how to do it, and they want you to show them in a way they can easily understand.
In addition, people want to learn things that you have done yourself. Don’t tell people about that awesome new recipe until you’ve had time to try it for yourself.
3. Posts that State the Obvious
Does anyone else get sick and tired of reading posts that seem to just state the bleedin’ obvious?
“A good blog post must contain great content.”
“To start a web design business, you will need to have access to a computer.”
Well, duuuuh! I never knew that!
Ok, so I’ll admit I’m sometimes guilty of this myself, but there’s really no need to write whole posts that do nothing but state things that can be worked out by anyone with half a brain cell.
When writing content for your blog, you really have to keep your audience closely in mind and actually give them some credit. Don’t just assume that they don’t know anything about anything.
Think carefully about what they already know (and what they don’t), and then write your post accordingly.
In addition, an “obvious” statement can often be tweaked to make it useful. In the second example above, we might include some information on the best type of computer for running a web design business and tell people what to look out for during the buying process.
4. Posts that Don’t Deliver On the Headline
So we all know that the headline is a crucial part of any blog post. A great headline will intrigue your readers, draw them in and make them excited to check out your content.
But you also have to make doubly sure that the content actually delivers on what you’ve promised in the headline!
For example, if your headline promises “insider secrets,” you better make damn sure that the post really does give people access to real insider secrets. If your so-called “secrets” turn out to be generic tips that they already know anyway, they’re going to be extremely disappointed.
Remember the golden rule: under promise and over deliver!
5. Posts that Have Nothing to Do With Your Blog
If your blog is about internet marketing, do your readers really want to hear all about what you did on vacation last week?
Now don’t get me wrong: it’s definitely a good idea to inject some personality into your posts, and I’m not saying that you should never talk about that stuff. But you definitely have to make an effort to keep your blog on topic.
A mishmash of confused posts about varying subjects isn’t going to impress anyone. Ultimately, you’ll leave people confused as to what you’re all about – and that’s never a good idea.
6. Posts that are All About You
The truth is most people aren’t really that interested in you and your life. A visitor might start to show a passing interest once they’ve become a regular reader, but most people are simply concerned with what you can do for them – and how you can help them!
Many bloggers make the mistake of making posts that are all about themselves. It’s fine to tell your readers about your personal experiences (actually, it’s essential!), but you also have to make sure your content is actionable and that it shows people how they can apply it themselves.
7. Posts Containing “Throwaway” Content
While it’s important to blog regularly, this should never be to the detriment of quality. Many bloggers like to stick to a blogging schedule. For example, you might decide to blog every week on a Monday and a Thursday.
But while this can be a good way to establish predictability and encourage loyalty, it also inevitably means that you sometimes end up producing “throwaway” or “filler” content just to fill a gap in your schedule. These posts contain no real value, and they are generally a waste of everyone’s time!
If you are going to create a blogging schedule, it is essential to plan in advance. Make sure that you know what you’re going to be blogging about next week and the week after – and create your posts in advance so that you’re not constantly under pressure to come up with something new.
If you’re really stuck, I’d say that it’s actually better to miss a post than it is to write a “filler” post. Many people won’t even notice that you’ve missed a week, but they definitely will notice poor quality content.
Of course, every blog is different, and it’s ultimately up to you to decide what you’re going to blog about. The biggest piece of advice I can possibly give to you? Always provide quality.
Write focused, well-researched, good quality content on a consistent basis. Give people content they can take and use for themselves immediately – and don’t forget to make your posts fun to read. Avoid the types of content we’ve discussed in this post and you’ll do well!