The blogging world is full of cliches…
I’m talking about those things that bloggers seemingly do or say just because everyone else is also doing or saying them!
All too often, we follow the herd and do something without giving much (if any) thought to why we’re actually doing it or what it really means.
So, here are 8 blogging cliches that need to die… (and yes, I’m probably guilty of some of these myself!)
1. Saying ‘Content is King’
You can’t move in blogging circle without hearing the advice that ‘content is king.’
‘Produce great content and you’ll be destined for certain success,’ they say.
Firstly, there is so much more to blogging than just writing great content. In itself, great content doesn’t guarantee success.
But that’s not really why I have such a problem with this one. The main issue with this cliche is that it’s stating the bleeding obvious and tells you absolutely nothing about how to actually produce great content.
2. Swearing With the ‘F’ Key
I don’t mind the odd swear word. We’re all adults, and it certainly doesn’t offend me. But I am getting rather sick and tired of bloggers who seem to think it’s cool to use an “F” bomb every other word.
Swear words can add emphasis to writing, liven up your words and even add entertainment value, but that only works if you use them sparingly. So, back away from that “F” key!
3. Using ‘F***’ Rather than Fuck
If you’re going to swear (as I say, it’s fine if you do it sparingly), please do it properly and don’t patronise your audience by writing f*** instead of fuck.
Let’s face it: we’re all adults. We all know which word you meant, and those asterisks are fooling absolutely nobody, so don’t do it!
4. Apologising for Not Posting Recently
“Sorry for the lack of recent updates. I’ve been SO busy over the last few weeks, but I can’t wait to finally share with you what I’ve been up to…”
If you haven’t posted recently, I’m sure your readers can work it out for themselves!
And, quite honestly, nobody gives a flying fuck about whether or not you’re writing regular blog posts. So stop apologising and just get on with the damn blog post.
5. Periods. After. Every. Freaking. Word.
This is a trend I’ve noticed a lot. Using. Periods. After. Every. Freaking. Word.
Now, I’m all for adding emphasis and using certain ‘tricks’ to make your point clear, but this can be just downright annoying and should be used sparingly (if at all).
6. Name Dropping
So the other day I was talking with my friend Tom Cruise. We all know those people (especially bloggers) who like to impress people by name-dropping.
The trouble is, the stories are often either completely made up or wildly exaggerated to the point that it’s barely true. What’s more, it’s actually pretty annoying and can turn somebody off you.
If you’re one of “those people,” you need to stop it. Right now!
7. Telling Bloggers to ‘Stand Out from the Crowd’
“Stand out from the crowd” must be one of the most overused pieces of advice used in blogging circles.
But while it’s certainly true (to a point), it tells you absolutely nothing about how they should actually go about doing it.
And here’s another thing…
You don’t have to be completely outrageous in order to stand out. Just be yourself, and don’t try to force it.
8. Blogging About ‘How to Make Money Blogging’
Ok, so it sometimes seems like everyone wants to learn how to start a blog and make some money from their own little corner of cyberspace.
But if you are primarily a fashion blogger, is it really necessary to write yet another post on how to make money from blogging?
Whichever way you look at it, there is certainly no shortage of pre-existing content and advice on this subject online, so only approach it if you have some genuinely useful new advice to share.
So, there you have it, 8 blogging cliches that need to die!
I’m guilty of some of these things myself, and while it’s virtually impossible to avoid cliches entirely, you should certainly make an effort to do so as much as possible.