It’s no secret that giving your readers exactly what they want is the key to successful blogging. But, just as importantly, you also have to make sure you don’t do the things they really don’t want you to do.
When I say this, I’m talking about the things that KILL a blog post, frustrate your readers and basically turn them right off you. It’s like seeing a cute girl or guy in a bar and then noticing them pick their nose… No, no, no.
The trouble is, I see bloggers giving their readers the things they don’t want all the freakin’ time! If you want to be successful, you have to make sure you don’t make these classic mistakes…
1. They Don’t Want You to Copy Every Other Blogger
I pretty much guarantee someone who reads your blog will also read other blogs in your niche. Now, that’s not really a problem. But it does become a problem if you just keep copying other bloggers and repeating what they are saying!
I can’t emphasise enough how important it is to make your blog posts original and interesting. It’s ok to quote someone else when making a point, but don’t keep giving people information they can already find elsewhere. It’s boring.
2. They Don’t Want You to Blog About Boring Stuff
Sure, people might come to your blog to learn things, but they also come to be entertained. It might seem like an obvious point, but you have to make sure that your blog posts don’t bore the pants off your readers!
I’m not saying that you have to be the next Robin Williams or Rebel Wilson, but it definitely doesn’t do any harm to inject a bit of humour and personality into your posts.
Ok, so some people are just naturally funny and some people are more serious. But even if being the class clown just isn’t your style, you should still try to inject some fun and personality into your writing. Your readers will love you for it!
3. They Don’t Want You to Sit On the Fence
People hate it when you do this! Too many bloggers are bland and seemingly afraid to express their true opinions for fear of offending somebody.
The trouble is, these bloggers also fail to really connect with people. It sounds harsh, but someone who never takes a stand and who never has strong opinions is boring as hell.
So, don’t be that guy. Express your true feelings, thoughts and opinions and you’ll build a loyal following of like-minded people who really identify with you. Sure, some people won’t like you… but that’s fine too.
4. They Don’t Want to Keep Hearing the Same Things
It’s pretty obvious when someone has run out of ideas. They cover the same topics to death and keep repeating themselves over and over again.
The truth is that people come to your blog because they want to read new stuff. It’s fine to update an old piece of content or occasionally cover something from a new angle, but don’t make the mistake of blogging about the same things you’ve covered a million times already. It’s tedious.
5. They Don’t Want to Hear About Outdated Stuff
Sometimes, the ship has already sailed and you’ve well and truly missed the boat. That hot thing everyone was talking about two months ago? If you didn’t mention it at the time, it’s probably best to let it go and move on to something else.
People want to hear about the now… not old and outdated stuff.
6. They Don’t Want to Hear About Things You Don’t Believe in
To be effective, your blog posts really have to come from the heart.
Of course, you can write about whatever you want on your blog – but every piece of content needs to be based on something you really care or feel passionate about. If you don’t, it’ll really come across in your writing and people will turn away.
7. They Don’t Want Theory
Nothing is more boring than reading a load of theory! Sure, it’s ok to add in some theory and fully explain why you’re doing something, but you also need to include some practical action.
Basically, show people what you’ve been doing – and give them the information they need to go ahead and do it themselves.
In addition, people don’t want to hear about stuff you haven’t tried yourself. It’s great to share ‘trade secrets’ and useful shortcuts, but if you blog about stuff that isn’t tried and tested people will soon catch on to what you’re doing – and they’ll probably never return.
8. They Don’t Want You to Be Like Everyone Else
This one is super important. The best bloggers have their own unique personality. Think about leading names like Pat Flynn, Darren Rowse, Jenny Lawson or Natalie MacNeal. If I asked you to read one of their blog posts but blanked out the author’s name, I reckon there’s a decent chance that you’d still be able to tell me who wrote it!
In addition, consider the people you admire the most – whether it’s a blogger, a celebrity or a character from a TV show. In each case, there’s something unique about that person that you really admire, and it’s this uniqueness that makes you a fan.
As a blogger, it’s SO important to stand out. Quite simply, your readers want to see your unique personality, and they definitely don’t want you to be like everyone else!
So, that’s it. Those are the 8 things I think your blog readers DON’T want from you. Keep these things in mind and you’ll find it much easier to connect with your audience and build a loyal following.