As a blogger, it’s your job to constantly come up with new ideas and create captivating posts that delight your audience. But what happens to those ideas you’ve already used?
All too often, your old blog posts are left to just sit there and gather digital dust…
That post you published 2 years ago that took you three whole days to write up and contains a ton of actionable content? It’s now buried in the archives on page 14, meaning that very few of your newer followers will ever get to see or read it – and that’s a real shame because there’s a decent chance that the content is just as relevant today as it was when you first published it!
So, why not make better use of what you’ve already created in the past? It’s time to dust off those old blog posts and re-purpose them for a brand new audience…
1. Create a ‘Start Here’ Page to Showcase Your Best Work
It’s a crying shame that some of your best posts are buried deep in the archives, so why not re-focus the spotlight back onto them and make it easier for new visitors to find them?
A great way to do this is to create a ‘start here’ or ‘essential reading’ page that lists all of your most popular and valuable blog posts on one page.
Simply make a list of your juiciest posts, organise them into categories, and then write a short paragraph for each post that briefly explains what it’s about and why people should read it.
When a new visitor lands on your blog, they’ll be able to visit your ‘start here’ page and instantly access a valuable resource which they can dive right into and discover your best content.
Quite honestly, EVERY blog should have a ‘start here’ page.
2. Re-Purpose Your Content into Different Formats
It takes a lot of time and effort to create a blog post, so why not make your hard work go a lot further by turning your written post into a video, podcast, slideshow, or even an ebook?
I love this idea because it allows you to reach whole new audiences and capture all those people who would prefer to watch/listen/download something rather than read a blog post.
The possibilities are almost endless:
- Read out your blog post, record it and turn it into a podcast episode
- Create a video on the same subject and upload it to YouTube
- Turn the blog post into a downloadable PDF
- Take multiple blog posts and use them to create an ebook – or use them as the basis of a Udemy course
- Create a slide show and upload it to SlideShare
And don’t think that all this requires loads of work. Some can be done in minutes, and those that require more effort can be easily outsourced. Try it!
3. Republish Your Old Posts On Other Blogs
Why not take some of your old blog posts and republish them on a blog like Medium, Entrepreneur, LifeHacker or one of the many other sites that allow republished content?
Sure, some websites only accept brand new content – but there are also plenty that accept articles that have already been published elsewhere. If you can find the right partner, it’s an amazing way to reach out to a bigger audience with little or no effort!
4. Give an Old Post a Quick Refresh
Just because a blog post is old it doesn’t necessarily mean it’s no longer relevant or useful to anyone. All it probably needs is a quick re-fresh and it’ll be ready to take pride of place back on the front page of your blog.
Start by removing or updating any outdated information from the post, then add some new images and re-format it if necessary. In addition, you could enhance the appeal of the post by adding some additional information such as new tips or tricks, best practices, case studies, etc.
Finally, give the post a new title and then hit that publish button. BANG… you have a fresh new blog post that’s ready to take center stage!
5. Take an Old Post and Use it to Create Multiple New Posts
Another method I love is to take an old blog post and use the ideas inside that post to create multiple new ‘spin-off’ posts.
As an example, do you remember a little earlier when we talked about how to convert existing content into new formats like videos, ebooks and slides?
Well, I could easily turn each of those ideas into new blog posts just by expanding on each one:
Post #1 – How to Re-purpose Content Into Different Formats
Post #2 – How to Re-purpose Content Into Video
Post #3 – How to Re-purpose Content Into an eBook
Post #4 – How to Re-purpose Content As a SlideShare Presentation
Do you see what I mean? One old blog post can easily turn into five – and they’re super easy to create. Come to think of it, any of the ideas in this post could easily be turned into a new blog post.
6. Use Old Blog Posts to Create an Ebook
If you’ve got a bunch of blog posts on related subjects, why not put them together and use them to create an ebook? You could make this available as a download on your blog, or you could even publish it on Kindle.
To do this, all you really need is 10-20 relevant blog posts that contain good quality content and which have enough “meat” to make up a chapter. Put them into a logical order, write a short introduction/conclusion and you’re pretty much done.
Ok, so you might have to do a little bit of editing here and there to make things flow (and edit out any duplicate content), but essentially you will have created a brand new ebook that’s ready to publish with very little effort. Try it!
7. Use Blog Post Excerpts to Make Social Media Posts
As a blogger, social media is something you absolutely MUST be using to promote your blog. But coming up with fresh social media content on a regular basis is damn difficult.
To make things easier, why not use snippets from your old blog posts and turn them into social media content?
As an example, you might take a quote from one of your blog posts and use that as a tweet – or why not turn blog content into a Facebook post? Add an image (REALLY important for social media) and you’re good to go.
8. Reuse Your Old Blog Posts in Email Newsletters
I’m sure you’ve heard the expression ‘the money is in the list’ – and it’s true!
If you’re involved with email marketing (if not, why not?!), a great idea is to use some of your blog posts as email content.
To be successful with email marketing, the real key is providing people with valuable content. Your blog is already a treasure trove of high quality information, so why not use it as content in your email newsletters?
So, there you have it.
As I’ve shown you in this post, there are SO many different ways to reuse, repackage and present your existing content to a different audience. I hope you found these ideas useful and that you’ll use some of them right away.