There are literally millions of blogs online, and if you’re anything like me you probably read a number of them on a regular basis.
But while some blogs are well worth following and can teach you more ‘golden nuggets’ than you’d find in a $1,000 training course, there are also some blogs that are quite honestly a waste of time.
I’m talking about those blogs where the author is faking it and not really as successful as he/she claims, or when it’s pretty obvious that they don’t have your best interests at heart and are more interested in making a quick buck.
I recently culled a lot of blogs from my reading because I didn’t feel like they were really serving me. After doing this, I still get the information I need, but without all the crap that went with it. It’s one of the best things I’ve ever done and has really freed up a lot of my time.
So, here’s how to find out if you are reading the right blogs, or whether you’re wasting time by following people who don’t really deserve your attention.
1. Are You Getting Value from it?
While I love reading blogs, I’ve had to become much choosier about which blogs I read on a regular basis.
There are only so many hours in a day, and quite honestly you can’t read every blog out there, so you just have to decide which blogs provide you with the most value and cut out the rest.
For each blog you read, you have to ask yourself if you’re actually getting much value from it? If it’s a business blog, is it helping you to push your business forward, or is reading it really just another form of procrastination?
2. Is the Author Genuine?
The best way to become successful is to follow and learn from someone else who is already successful. The trouble is, how do you actually know if a blogger is genuine or fake?
For example, the internet marketing niche is full of bloggers who claim to be successful, but dig a little deeper and you’ll find they’re actually only just scraping by – or worse still, they’re making no money at all.
Thankfully, it’s usually pretty easy to tell if someone is genuine or whether they are faking it. For starters, authentic people are usually pretty open about everything they do and like to share the little details that could only be known by someone who is actually good at what they do. They speak their mind and make their own way in the world, and they don’t pretend to be perfect.
3. Can You Relate to Them?
It sometimes seems like everyone on the internet tries to paint themselves as having the ‘perfect’ life – and that’s especially so in the blogosphere.
I don’t know about you, but I find it bloody difficult to relate to someone who pretends to be perfect. I’d much rather follow someone who seems ‘real’ and who doesn’t bat an eyelid at showing off his or her flaws to the world.
Nobody, and I mean nobody, is perfect – and anyone who pretends otherwise is not telling you the whole story.
4. Do They Just Talk About Themselves?
This one is my personal pet hate. Bloggers who talk about themselves. All the freakin’ time!
While it’s great to hear about what someone has been up to, it’s usually only interesting if there is at least some kind of point to it.
It’s fascinating to learn how much money someone made last month – but only if they’re also going to show you HOW they did it.
5. Do Their Views Align With Your Own?
I’m definitely not saying that you have to agree with everything a blogger says, but there are certain people who I just cannot gel with – and usually that’s because their views don’t really align with my own.
While it’s great to get a wide spread of views and opinions, I think you also have to be on roughly the same wavelength or else you’re not going to get much value from the blog.
6. Do They Offer Practical Advice?
I absolutely love to read blogs that offer practical, step-by-step advice I can implement straight away.
You probably read different blogs for different reasons, but if you’re there to learn something, it’s really best to avoid blogs that concentrate on bland theory. Who wants to read a load of theory when you can start learning how to actually do something?
7. Does the Author Reply to Comments?
The best blogs have a strong community of followers. Their posts get hundreds of comments, and the author actually takes the time to reply to each of them individually.
I really hate it when I see bloggers who can’t even be bothered to reply to the comments left by readers. Not only is this lazy, it also stops the conversation from developing further – and that’s often where you can uncover some real value.
8. Do They Have Your Best Interests at Heart?
You can learn a LOT by reading blogs. As I mentioned at the start, it’s not uncommon to come across information for FREE that’s better than what you’d find in many $1,000 training courses.
But of course there are also those bloggers who are only interested in selling you stuff.
You know the sort of thing I mean: So-called “product reviews” that are actually just one big sales pitch, or bloggers who teach you about the ‘latest and greatest’ online marketing strategy, only to leave out all the important details and reserve them for their $500 training course. I hate that! So, there you have it.
There are some amazing blogs out there, but I think you also have to be quite choosy about which ones you read regularly. I recently culled a lot of blogs because they weren’t really serving me, and I suggest you do the same.