In this guide, I aim to shed light on my favorite framework for creating WordPress sites.
Yes, I am referring to Genesis Framework – it is fun to use and gives you infinite possibilities to play with.
Since the time it was introduced, it has been my go-to software to build powerful websites.
So, without further ado, let us go jump right into it.
What is Genesis Framework and Why it is So Highly Rated?
Genesis is the pre-eminent theme framework compatible with WordPress.
It is the brainchild of StudioPress – one of the most popular mobile-responsive themes and design framework for WordPress.
The Genesis framework works as a kind of super theme, managed by a child theme that rests on top of it.
In essence, the two themes work in liaison to make customization possible.
What this means is if you wish to make changes to the landing page, sliders, font style, security, and SEO foundation etc., you will need to tweak Genesis frame work.
On the other hand, the child theme is responsible for the aesthetics of the website, which includes the design element and the overall look and feel of the site.
This leads to the question, should you use them together or separately?
Well, your website’s framework, security protocols, and SEO foundation constitute on Genesis.
In simpler terms, you need to have the Genesis (Parent theme) in order to run the child theme.
However, I must mention that a lot of other themes do not use child themes, which can hinder the process of customizing them.
However, with the Genesis theme framework, you get the edge.
You can save your website’s changes in your child theme’s stylesheet or the PHP file.
This means that whenever a new update is available for Genesis or your child theme, your customizations will not disappear.
You can also use the Genesis theme framework alone but that will considerably limit its customizable property.
The most viable solution is to use a child theme together with the parent theme.
The All Encompassing WordPress Framework – What Makes Genesis so Popular?
Genesis is much more than just a theme on WordPress.
It is a foundation allowing you to seamlessly integrate a plethora of features on your site.
When I first flirted with the Genesis theme framework, one of the aspects that struck me was its simplicity – the framework of codes is simply a cut above the rest to work with.
For developers, it was a breath of fresh air to be able to utilize a platform that provides exceptional WordPress development.
Trust me, it saves an enormous amount of time and effort.
And do I need to mention that all of the sites are mobile responsive?
One of the foremost reasons for Genesis Framework’s popularity is that it gives the opportunity to individuals, with little or no understanding of coding, to create great websites.
The secret lies in the framework.
The developers at WordPress deserve a lot of praise, for they have stacked Genesis with a host of exciting features.
The ideal element of Genesis is that it gives full control over what their theme is doing.
If we go back some years, the surge in popularity of WordPress compelled the creators to push their ideas to the mainstream audiences.
Improved theme options and simplistic configurations.
However, this backfired.
The so-called revolution put the developers on the back foot since they found themselves having very little control over their sites.
Someone certainly identified this and gave us Genesis.
The developers found something to fiddle around with.
The Genesis Factor
Genesis does not work that way; whatever you customize is filed separately.
This eliminates the risk of losing customized data.
Oh, and did I mention you can use their marvelous themes as many times as you please, on as many websites as you like.
Moreover, they do not have any restriction on time as well.
I crafted a plethora of websites for my clients – ranging from food businesses to e-commerce.
The clients loved them, for they could customize them to suit their business needs.
Dedicated Plugins to Power your Websites
One of the features I cannot help but heap praise upon is the dedicated plugins; available from the WordPress repository.
The beauty of these plugins is that they embellish your Genesis framework without the need to embed more codes or scripts into your theme.
One of my absolute favorites is the “Design Palette Pro.”
This plugin is tailored to embellish your website without the need to write any code.
It lets you modify the way you like effortlessly.
You can chop and change anything; just pick your spot and customize.
It can work with the Genesis Framework as a standalone and is compatible with a number of child themes.
7 Reasons Why Genesis Framework is the Industry Leader
When you put time and effort into your website, you want to see it ranked as high as possible on Google.
This way, you become visible to the people who might be interested in your service.
I remember, when I was using an entirely different framework (I will not name it, though), my site is not ranking well.
However, once I shifted to Genesis, I felt a drastic improvement in site performance on the search engines.
The recipe for success is clean and optimized code with sophisticated architecture.
Moreover, the rich multimedia images and layout conform to on-page SEO guidelines, resulting in a boost in organic reach.
In addition to that, Genesis has partnered with Schema.org code, which enables you to output micro data in your site’s code.
This further gives you an edge over your competitors in terms of ranking.
Is there any parallel of Genesis when it comes to performance and reliability?
I do not think so.
When I look at the theme, I can draw the conclusion that the developers and engineers at StudioPress have certainly invested hours in developing their child themes.
So, allow me to talk a little about the performance.
I love the fact how light their child themes are.
It translates to less loading time for pages.
If memory serves me well, I developed a website for a fast food chain and once a customer had this to comment, “I order from here mainly because I like the website visuals and the speed of the site more than the food.”
There you have it.
3. Powered by HTML5 – Genesis Delivers all the Goods
Genesis framework gives you exquisite designs without denting your wallet.
The designs are alluring; make no mistake about it and there are plenty.
So, no matter what your niche is, you will find a theme that fits your purpose.
The question is, why is HTML5 good for your site?
There are two major reasons.
First, HTML5 has been revelatory since it came out; the gold standard for coding, if you may.
Second, it is compatible and responsive on all platforms.
You do not have to fiddle with codes to achieve that.
In a nutshell, HTML5 has sparked a revolution in the web design.
4. Round the Clock Support and Unlimited Updates
When I began using Genesis, a few things confused me.
Kudos to StudioPress for their round the clock support.
The dudes did not even hesitate to help me with the most trivial of inquiries.
That is not all!
Once you purchase Genesis, you get lifetime updates.
This is particularly a great feature since the vast majority of theme creators charge some form of annual fee or royalty, but with Genesis, you get a lifetime membership.
5. Highest Levels of Security
Making a captivating website is just one part of the job.
As a developer, you need to ensure that it is fool proof.
Besides, if you are making a website for a business, website protection will be expensive.
Now, Genesis Theme Framework and all the Child themes, they programmed with security in mind.
Not only that, you can even merge your own security measures, if you like.
This reduces the risk associated with cyber-attacks.
6. Access to Infinite Resources (Literally!)
I cannot stress enough the importance of the multiple features that come with the Genesis framework; and yes, all are free.
Some features include:
Therefore, a heavy site must be slow or take hours to load but that is simply not the case with Genesis.
The load times are great and sites work without any lag whatsoever.
7. Tailor-made for Advertising
It doesn’t matter if you are publishing your own ads or putting external on your website, Genesis themes completely support it.
You can simply slot your ads into the various placeholders readily available.
How to Install and Set up Genesis?
Getting started with Genesis is fairly easy.
Allow me to illustrate how to set up Genesis and the child themes step by step.
By now, we know that it is best to run Genesis on top of a child theme, so I am going to explain how to install the child theme.
You might have noticed both the processes are identical.
It just goes to show how a few clicks can put you in the position of crafting a great website.
However, be forewarned that never install a child theme before the Genesis Framework.
Doing so will complicate things and might even render your new website unusable.
After all, we call Genesis ‘a framework’ for a reason.
On the other hand, a child theme is all about customization and layout of the site.
I remember making this mistake during my first month of using Genesis.
The solution is simple though; remove both the child theme and the Genesis Framework, and repeat the process in the right order and you will be fine.
At the end of the day, you want a website that does not only look gorgeous but is robust and reliable enough to resist cyber-attacks and hold its ground firmly.
And who does it better than Genesis?
I absolutely love the fact how I can tweak it to get the desired results.
The possibilities of customization are endless and when combined with a child theme, you get a great website, guaranteed.
Do I Recommend it?
Yes, I would recommend Genesis for 2 major reasons:
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