You’ve come up with an awesome headline that really grabs your reader’s attention.
And your post delivered some truly awesome content.
Now it’s time to think about how to end a content of your blog like a boss.
Believe me, the end of a blog post is every bit as important as the beginning.
It’s your chance to make people remember you and keep them coming back for more.
And here are 10 great ways to end a content of your blog post:
1. Close Your Content with a Teaser
Nothing works better, when you’re trying to make people curious about what’s coming next, than a little teaser.
If you have your content planned out well in advance, you already know what you’re going to write about the next time you sit down at your keyboard.
So, in your conclusion, go ahead and present some of the benefits of reading your next post in your conclusion.
This will keep your readers at the edge of their seats, and when you actually publish the content you teased them about they’ll be excited to read it and that’s how to end a content with a teaser.
2. End Your Content with a Good Question
Nothing is more depressing than a dead blog where no one posts any comments under the post.
If you’d like to encourage your readers to comment, even to each other, ask them a good question that’s closely related to what they just read.
This one might require some thinking and understanding of human psychology but it works like a charm!
What you have to do is figure out what the hook is.
In other words, ask yourself “What’s the most shocking, controversial, interesting or enigmatic part of my post?”
Then pose a question around it.
For example, if you’ve just finished talking about a very effective driving technique that not many people know about, ask your readers to describe their biggest driving disaster or success.
Encourage people to post descriptive comments by avoiding “yes or no” type questions, and you’ll see awesome interaction on your blog post.
This will also encourage them to share their feelings, opinions and ideas.
3. Encourage Readers to Share
If you know you provided good quality content that many people will benefit from, ask your readers to share it.
The more shares you get, the more people will benefit from the content and the more exposure you’ll get for your blog.
This can be done either through the social networking buttons you have under your post (if you added them) or by pasting the link to the post into an email and sending it off.
4. Encourage Readers to Act
Your readers will not do anything unless you ask them directly to do it.
You can’t be shy about it.
Just go ahead and flat out let them know what they need to do.
It can be posting a comment, signing up for something or buying a product from you.
Whatever it is, just ask them to do it in the last one or two lines.
Your conversion rates will skyrocket.
5. Summarize Your Post
Perhaps the most popular way to end a content of your blog post is to simply summarize its content in a few words.
Write a few paragraphs that give the reader the ‘gist’ of the post and re-emphasize the major points.
It’s the final part of a three-step strategy that looks like this:
In the intro to your post, you tell your readers what you’re going to tell them, and in the conclusion, you tell them what you just told them.
Just sum up everything you talked about in a few paragraphs.
If you think about it, this is a logical way to finish up and neatly summarizes your post in a nutshell.
6. Refer Them to Another Post on Your Blog
If your blog has lots of content that readers might find useful, why not mention it at the end of the post?
By recommending other content they can read on your blog, you give them a reason to stick around a little longer and provide them with even greater value.
Obviously, it’s best if the posts you refer to are related to what you just talked about, but this is easy to do if you have a focused blog with lots of good content and that’s how to end a content of your blog post.
7. Promote Products or Services
Obviously, most of you are in the blogging game to make money.
If you want people to buy from you, no matter what you’re selling, you need to tell them about it directly.
That’s why it’s a great idea to promote an offer of yours at the end of your posts.
Again, the key is relevance.
You need to make sure that what you have to offer is closely related to your content and answers your reader’s questions.
8. Ask Readers to Sign Up to Your List
Your list is what will make you money.
The bigger and more responsive it is, the more money you’re going to make.
So, when you’ve finished writing your content, add a sign-up form or a short and snappy call to action telling them why they should sign up to your blog, and how they can do it.
9. Give Your Readers a Challenge
When you challenge your readers, you help them to become better.
You cause them to take action on what you told them about and improve their lives.
Don’t be afraid to challenge your readers in your writing.
When you do that, they’ll do what you tell them to do – and love you for causing them to succeed.
For this to work, however, you need to follow up with them.
Without a good follow-up, asking your readers to do anything will not work.
Because people forget, get lazy, lose focus, lose vision or get distracted.
If you don’t follow up with them, they’ll forget what they were supposed to do quicker than you think.
10. Praise a Reader Publicly
This is the last thing I’d like to tell you about.
If you have a good following of readers, they’ll be in contact with you and tell you about stuff that happens in their lives.
Once in a while, you’ll get an email about someone who did something great or achieved awesome success.
When you get a message like that, go ahead and ask for permission to mention it at the end of your next post.
It’ll make you look cool to your viewers, and make the author of the email feel incredible.
Now you know exactly how to end a content of your blog posts like a boss and get the best results.
If I were you, I’d test each one of them and see which one works best in the market.
After all, every blog is different, and so is every market and audience.
By testing, you’ll quickly be able to find the winner.
Before you start testing, though, you need to have engaging and high-quality content.
To create content that your readers will devour, you need to understand the process.
And the process includes choosing the right keywords and content structure in a way that will make your reader take a specific action at the end your blog post.
You can learn all about the content-creation process in Wealthy Affiliate.
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I could go on and on.
What you have just read is only a small part of what you will learn when you join Wealthy Affiliate.
You need this kind of hard-nosed information.
If you truly want to create engaging and high-quality content, then what you will learn in Wealthy Affiliate is crucial.
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