You may not be aware yet, but your blog niche will determine if you will make money blogging.
If you understand how to find a niche to blog about, it will make you know who your audience is, which blog post topics to write and the keywords to target.
Basically, it’ll help you to pay attention to organizing your personal editorial schedule and the marketing strategies to survive in the industry.
Subsequently, in this post, I will discuss how to find a niche to blog about and why it is important to understand these steps.
But you need to know what a blog niche is.
What is a Blog Niche?
Representing or linking to products, services, or topics of interests that appeal to a minor and specific part of the population.
An essential phrase to understand here is “specific part of the population.”
A niche is a specific part of a wide topic.
For instance, Sports is a wide topic while “Football” and “Ice Hockey” are niches under that wide topic.
You can even target a more specific niche and write on the “American Football League” niche.
Thus, what is a blog niche?
This is the all-embracing topic you are targeting with your blog.
It’s a section every blog post you generate must fall under.
It means the audience and the specific niche market you are publishing your blogs for.
The major reasons why you need to choose a small and specific blog niche is because it’s really difficult to get increased traffic, product sales, and search engine rankings when you focus on a large audience at the beginning.
There may be many sites who are targeting the same audience, and it will be really difficult to compete with such sites as a newbie.
How to Find a Niche to Blog About?
Experts have emphasized some of the most lucrative niches and they include the following.
- Making Money Online
- Dating & Relationships
- Beauty & Fashion
- Weight Loss
- Home Decor
Every niche listed above have something in common, they are all wide and extremely competitive, making these niches unbefitting for new blogs.
If you want to make money blogging by starting a blog in any of these broad niches, you need to break down the niche you are targeting and get a specialized blog niche that’s profitable and not competitive.
The following are the steps of understanding how to find a niche to blog about:
Step 1: Consider Your Interests
If you want to start a blog, you should start with a niche that you have a passion for or interested in.
The best way to do this is choosing a broad niche you are interested in, for instance, health, technology, and sports.
Then you should choose a small niche under your broad topic of interest.
The small niche is like a sub-market in the big market.
For instance, if you have an interest in the health niche, you could strictly target specific topics like cancer, heart diseases, etc.
Or if your niche is Sport, you could choose basketball, handball, soccer etc.
Step 2: Consider What You Know Best
After considering your interest, the next thing is to start considering more specific topics depending on what you know best.
This is because blogging on the topics you know and understand appears to be lucrative to succeed in blogging.
This is right for many reasons.
Firstly, your achievement as a blogger really depends on the amount of valuable content you are posting.
You don’t really need to post on a daily basis, but it is vital to write as many post content in a month to keep up with search engines and readers.
Hence, if you are blogging on a topic or niche you’re not interested in, it won’t be easy to write and posting them regularly.
Step 3: Use Jaaxy and Google Keyword Planner
If you are interested in knowing how to find a niche to blog about, you could use Jaaxy.
This tool is a keyword powerhouse.
In addition to its keyword features to discover the effective, high-traffic, and low-competition keywords for your blog, Jaaxy can also help you find niches and domains.
Jaaxy is a great keyword and niche research tool and it will be really helpful for all bloggers.
Also, if you’re having difficulty with understanding your niches, you can use a tool known as Google Keyword Planner.
To use this tool, it is required to log into your Google account.
Try out a first-level or broad niche topic to create different keyword ideas which will help your blog.
Step 4: Determine Which Niche is Most Profitable
You can select a niche from all of the suggestions above, but I will move further by explaining how you can research different niches to determine which of the niches has the tendency to be profitable, which niche is common and which one is more competitive than others.
Research is very important in blogging, below are some factors to consider while doing a niche research:
- Demand – This is possibly the most significant factor to consider while researching for a niche to blog about. Select a blog niche or topic which gets more searches every month. Jaaxy is useful for determining how many times search engine users search for a particular keyword or phrase.
- Competition – Ensure you choose a less competitive topic. A great way to know your competition is by typing your keywords or topics in search engines and check the number of results. The higher the number of results you get, the higher the competition in your niche.
- Profitability – Select a niche or topic that people are willing to spend money on.
Step 5: Choose a Blog Niche
After researching, for the niche topics, select the most popular topics in your niche based on search volume, sale potential, and social shares.
Take note factors that make the niche topics popular and try to limit your list to a single blog niche.
However, it is vital to note that you won’t need to target a single niche continually.
You just need to concentrate on it until you establish yourself in that niche and long enough to generate a steady flow of traffic and profits.
After achieving that, you can start including other niches in your approach.
Finally, if all the steps are followed meticulously and the tools such as Jaaxy and Google Keyword Planner are utilized, you will understand how to find a niche to blog about and make money blogging it.
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