What’s the most important thing when it comes to blogging?

Arguably, many bloggers would say content, but content becomes irrelevant without readers.

Getting traffic to your website, AKA readers to your blog posts, is vital, and leads to the burning question – what to do after you publish your blog post?

Here are effective tactics to help you promote your content, get traffic to your blog and bring in potential readers.

Before Publishing Your Blog Post

Publishing your blog post is a big deal, and you should run a final revision before hitting the button.

One helpful practice is to have a checklist ready with everything you need to double-check before putting it live.

For example, do a last grammar revision, read the text out loud, check the headings and subheadings, and add an image, to name a few.

Once you’ve double-checked everything, push the button and take your blog post live.

Get Immediate Traffic After Publishing Your Blog Post

After all the effort you put in writing your blog post, it’s time to bring in traffic.

Unfortunately, publish your blog post doesn’t automatically get you millions of readers.

That would be too easy, right?

Some argue that in the publishing process, you should spend 20% of your time actually writing the article and 80% getting the exposure.

The percentage might be extreme but, suffice to say that spending time on content promotion is crucial to your success as a blogger.

So, how can you promote your blog post immediately after you publish it?

1. Share On Social Media

Once you’ve published your post, sharing on social media is a must.

Most bloggers already do this, which is great, but some forget that the copy of your social media post needs to be compelling and incite curiosity.

Take a few minutes to craft some actionable copy for the social post.

Otherwise, it won’t get any traffic.

When posting on social media, keep in mind that each platform is different and the way users communicate changes.

While Twitter users respond better to short, straightforward messages, Facebook and Instagram users want something visual.

LinkedIn requires copy with a more professional tone, unlike other platforms that reach users on a personal level.

Extra tip: When you create the social media post, sometimes, it doesn’t hurt to ask your audience to share the post.

2. Send an Email Teaser

Building an email list is an important aspect of effective growth strategies.

If you aren’t asking your visitors to sign up to an email list yet, you should.

That email list will play a massive role in your immediate traffic on new blog posts.

After you publish your blog post, announce it to your audience via email.

When you write the email, make it clear why the content is relevant to them. Give your potential readers a compelling reason to read your post.

Another email marketing strategy is to send out monthly newsletters with your most popular blog posts.

Within the email, you can add a “Featured” section (or any title that stands out) and link to your new blog post.

3. Share it On Aggregators and Groups

Blogging is all about niche.

You have potential access to an entire community around your industry.

Whether you take part in Facebook groups, LinkedIn, subreddits or you name it, you should share your recent blog post with the community.

As your social media posts and email teaser, it’s crucial to make it relevant to the audience.

Give them distinct benefits to why they should check out your content.

4. Turn Your Post into a Social Media Ad

Apart from posting organically on social media, another great way to get immediate traffic is to run social media ads.

There’s no need to invest a ton of money; a little goes a long way when it comes to social ads.

When dealing with ads, it’s on your best interest to keep a closer look at the analytics and optimize the ad as you go.

It will help you get the best possible results.

Bring in More Traffic After You Publish Your Blog Post

Once you are done with the immediate tactics to get traffic to your blog post, it’s time to think long-term.

All your blog posts can bring you constant traffic if you implement an ongoing strategy and keep optimizing as you go.

1. Audit Internal Links

All your blog posts are important, new and old.

Every time you publish a new article, create the habit of going back to other posts and adding internal links to the new one, especially on the most popular posts.

The goal is to keep the visitors in your website, going deeper into the subject and delivering more and more value when they click on another internal link.

It builds a strong SEO framework for your blog, which also benefits your ranking on searches. Plus, this strategy gives you a chance to update older posts, and it’s highly regarded by the search engines.

2. Create an Ongoing Social Media Strategy

Though sharing your blog post on social media once can bring in traffic as discussed earlier, deploying an ongoing, evergreen strategy is essential if you want to make the most out of your content.

Here’s how you do it:

The idea is to find different ways to share your blog post with your audience.

3. Reach Out to Influencers to Share Your Content

If influencers within your niche share your blog post, it can bring a lot of traffic and help establish you as someone who’s IN the industry.

But influencers won’t share any post from anyone.

First, you’ll need to build a relationship with them.

There are a few ways to do that.

You can interact with their content and eventually reach out to them, tell them about an article you’re writing and ask them to comment.

Then, insert the citation and tag them.

Later on, you can ask them to share.

Sometimes, if you link your post back to one of their pieces of content and tag them without reaching out first, they might still reply and share.

But the most effective long-term strategy is building relationships.

4. Hunt Possible Backlinks

Still regarding relationships, another tactic that should be part of your blogging strategy is going after backlinks.

High-quality backlinks, meaning reputable websites linking back to your blog post, is how you tell search engines your content is rich and deserves a better spot on the search rankings.

Hunting for backlinks starts with finding other bloggers within your niche.

To do so, it’s as simple as searching for your topic with words like “ways,” or “tips.”

It will help you find listicles, which are easier to get a mention.

Once you have a list of possible blogs and posts that you believe would be a good match for your new piece of content, it’s time to build relationships.

Here are some steps to get you started in establishing these connections:

Chances are, some bloggers won’t even respond, and many of them will deny you the backlinks.

And that’s okay.

Getting just a couple of yeses and backlinks can make a massive difference for your blog.

5. Repurpose Your Content

A strategy to get more traffic to your blog and make the most out of your content is repurposing your blog post.

Repurposing content means adapting your written article to other mediums.

For instance, when your blog post is done, you can:

Make sure whenever you post the repurposed content somewhere, you add a link back to the blog post.

Learn How to Promote Your Content Like a Pro

After you publish your blog post, deploying these tactics will help you bring in more traffic and expand your online audience.

But, this is only the beginning.

When you analyze your results, work on optimization and go deep into your blogging strategy, you’ll find that there’s much more to creating a successful blog.

Thriving as a blogger can be much more accessible when you learn effective strategies and take action.

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